It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…
Wondering if it makes sense to use Instagram for your business? While in previous years, Facebook and Twitter have been the dominant social media channels to utilize for B2C (Business to Consumer) businesses, Instagram is becoming more and more relevant to consumers. And with more consumers relying on their mobile devices over a desktop, the more Instagram will offer opportunities for…
When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…
When tracking the success of your website, it’s important to understand what website metrics to track each month for comparison. In order to improve your website to increase website traffic, leads and sales over time, focus on moving these website metrics in a positive direction. 10 Website Metrics to Track to Improve Your Website Here are a few key website…
Did you know that Google recently updated it’s algorithm to penalize websites that use interstitial ads? Interstitial ads, also know as pop ups, are commonly used on websites to promote marketing content or as paid advertisements throughout the site. In an effort to improve mobile search experience, Google has made changes over time to incentivize websites to work on their…
Creating quality marketing content for your website doesn’t have to be difficult. Even those who lack creativity can create beautiful Ebooks to be shared on their website and social media pages. Ebooks are an easy and digestible piece of content that allows you to increase traffic to your website, influence potential customers and increase leads over time. One method for…
Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. 1. Set a Specific Goal for Lead Nurturing Email Campaign When developing an email nurture campaign,…
Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are turning to marketing automation to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation…
To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business. Marketing Communications. The purpose of marketing communications generally is to target greater amounts of prospective or current customers…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…