Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a…
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your…
One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them on your website is through case studies. Case studies are detailed descriptions of a specific product or service you…
While there are a ton of steps in getting your business recognized on the internet, adding a local listing on Google Maps is not a step to be overlooked. Users can search for your business on Google Maps to look up directions, reviews and contact information. If you have already set up a Google+ page for your business and have…
Hey! If you’re reading this post, congrats! You know that blogging is important, and you’re willing to invest the time to do it well. But understanding the importance of blogging is just the beginning. There is far more that goes into a blogging strategy that effectively attracts strangers to your website and converts those visitors into leads. I recently did…
Amazon is everywhere. It occupies the first half of most Google search results, it subtly reminds you of those tennis shoes you were looking at the other day while you’re on Facebook, and it emails you letting you know your favorite clothing brand is on sale. With over 244 million active users, Amazon is doing more than just something right. Here…
We’ve tried a lot of different tools and strategies for project management and internal communication, but one of the most effective things we’ve done is watch some TV. We mounted a TV in a common area of our office that displays a rotating dashboard of metrics about our business. It changes over time, but we’ve displayed things like: Number of…
For small to medium, local businesses, going to Google and typing in their products and services can be discouraging. Major national companies like Amazon and Trulia often dominate search results, making smaller businesses feel like it’s impossible to compete. But there is one thing they have over the big boys – their location. Google now places a huge emphasis on…
HTML pages are not always better than PDFs. For example, if the main goal is for the user to print something or scroll through a brochure or catalog, PDFs can provide an admirable experience. However, posting an effective PDF to your website can be challenging because search engines may not be able to crawl them, or users may not know…
If your YouTube channel has become separated from your Google+ Page, and you’ve been racking your brain and Google search results trying to find a solution to the problem that doesn’t involve losing the hours you’ve spent garnering YouTube views or your beloved Google+ following, there is hope! A lot of the tutorials out there will tell you to log…