Every day we talk to business owners and marketing professionals who want to generate more leads and more sales from their website. This might be a simplified version of the work we do, but perhaps it rings a bell: We work with our clients to develop a strategy for bringing the right visitors into their site, directing them toward a…
Web browser extensions make all things web browsing much easier. Even if you have a ton of extensions, I can guarantee there exists an extension for the sole purpose of organizing extensions. With the limitless extensions out there, we’re going to hone in our focus today on those that we feel are essential from an SEO standpoint. We’re also going…
Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to…
Have you heard of inbound marketing? By now you surely must have, and you probably have an idea of how it works. Maybe you’ve even decided to start implementing inbound marketing for your business. Even with an understanding of what inbound marketing is and how it works, it can be overwhelming to create and execute an inbound marketing strategy. This…
Webinars are a great way to engage your audience by fostering interaction, providing education and offering exclusive information and resources. Holding a webinar also opens the door for valuable feedback from your audience, which will help you better serve them in the future. One of the cheapest and easiest ways to conduct a webinar is through Google Hangouts, and we’re…
While channel partners (a partner company and/or value added reseller) do not necessarily create an automatic demand, using them to market your software product offers numerous benefits, including a powerful ability to drive growth, when done right. That’s why we’ve outlined a few key things to focus on in order to successfully use channel partners to market your software product. 1. Approach the…
Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a…
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your…
One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them on your website is through case studies. Case studies are detailed descriptions of a specific product or service you…
While there are a ton of steps in getting your business recognized on the internet, adding a local listing on Google Maps is not a step to be overlooked. Users can search for your business on Google Maps to look up directions, reviews and contact information. If you have already set up a Google+ page for your business and have…