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Google Analytics: Campaign vs Event Tracking

By | Marketing |

Over the last few years, tracking online visitors has become a necessity for anyone with a website. Analyzing statistics about content, traffic and marketing strategies has become a requirement to correctly evaluate whether the website is effectively reaching and converting its target-audience. As the web continues to expand and grow, new traffic sources and events need to be tracked in…

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Client Feature: Wolverine Human Services

By | Marketing |

At Web Ascender, we have the pleasure of working with a wide range of organizations, from small startups and local non-profits to Fortune 500 and publicly owned companies. While the reasons we love working with our clients are as diverse as our clients themselves, it is always rewarding to work with clients who make a mission of positively impacting their…

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3 Ways to Integrate Social Media into Your Website

By | Marketing | One Comment

Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. Integrating social media into your…

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The Long Tail – Marketing Strategy

By | Marketing |

The Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.”  Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy.  Imagine you…

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Web Tracking – A Real World Example

By | Marketing |

Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…

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