Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…
Getting noticed on social media can seem tricky to a lot of businesses. Some businesses are afraid of posting too often for fear of being bothersome, and it’s hard to gain a strong following while also making posts that lead to sales. It can seem like there are no right moves on social media, but Facebook is still where people…
It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…
It’s pretty exciting when you finally see your website show up in Google. It might be during a search for the exact name of your business, but hey, it’s still an accomplishment. Within your industry, every competitor vies to be that first search result and there are a few steps you can take to improve your ranking on Google. Here are…
There are thousands of ways to be persuasive, but social influence is far and away the most effective persuasion method. Peer opinion is one of the strongest indicators of quality. An environmental study published in the Wall Street Journal looked at the effectiveness of signs that were used to reduce energy in households. The study showed that social proof was…
Generation of quality leads is obviously the main focus of internet and inbound marketing. However, generating the largest number of leads or having the highest conversion rate doesn’t mean much if those leads aren’t turning into sales. To avoid unqualified leads that will waste your sales team’s time, it’s important to find the right leads with targeted marketing efforts. An…
For as long as Search Engine Optimization has existed, people have constantly come up with ways to manipulate search engines in their favor. In the beginning of SEO, Google was prone to manipulations by websites, like buying more backlinks or stuffing every available field on their page with as many keywords as possible. Lately, Google has put a lot of…
Marketing automation is one of the essential elements of an effective inbound marketing strategy. This tool can walk leads through the buying process and filter leads so that your sales team can focus on the ones that are worth their time. If you’re having uncertainties on whether or not to put marketing automation in action, it might help to know…
It’s always a painful experience when you have to interrupt a conversation or stop reading to just to figure out what a certain word means. Email marketing, like any practice, has specific language that might throw you off. Because of this, we’ve compiled a few of the most commonly used terms to help you out. Whether you’re just getting through…