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Continuous Website Improvement

3 Basic Steps to Continuous Website Improvement

By | Marketing |

It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…

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9 Ways to Improve Your Website Ranking on Google

By | Marketing |

It’s pretty exciting when you finally see your website show up in Google. It might be during a search for the exact name of your business, but hey, it’s still an accomplishment. Within your industry, every competitor vies to be that first search result and there are a few steps you can take to improve your ranking on Google. Here are…

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The Psychological Impact of Social Proof on Your Landing Pages

By | Marketing |

There are thousands of ways to be persuasive, but social influence is far and away the most effective persuasion method. Peer opinion is one of the strongest indicators of quality. An environmental study published in the Wall Street Journal looked at the effectiveness of signs that were used to reduce energy in households. The study showed that social proof was…

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Marketing Strategies That Generate Qualified Leads

By | Marketing |

Generation of quality leads is obviously the main focus of internet and inbound marketing. However, generating the largest number of leads or having the highest conversion rate doesn’t mean much if those leads aren’t turning into sales. To avoid unqualified leads that will waste your sales team’s time, it’s important to find the right leads with targeted marketing efforts. An…

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Is SEO Dead in 2016?

By | Marketing |

For as long as Search Engine Optimization has existed, people have constantly come up with ways to manipulate search engines in their favor. In the beginning of SEO, Google was prone to manipulations by websites, like buying more backlinks or stuffing every available field on their page with as many keywords as possible. Lately, Google has put a lot of…

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5 Steps to Get Started with Marketing Automation

By | Marketing |

Marketing automation is one of the essential elements of an effective inbound marketing strategy. This tool can walk leads through the buying process and filter leads so that your sales team can focus on the ones that are worth their time. If you’re having uncertainties on whether or not to put marketing automation in action, it might help to know…

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Email Marketing Glossary of Terms You Should Know

By | Marketing |

It’s always a painful experience when you have to interrupt a conversation or stop reading to just to figure out what a certain word means. Email marketing, like any practice, has specific language that might throw you off. Because of this, we’ve compiled a few of the most commonly used terms to help you out. Whether you’re just getting through…

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