Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…
It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…
There are thousands of ways to be persuasive, but social influence is far and away the most effective persuasion method. Peer opinion is one of the strongest indicators of quality. An environmental study published in the Wall Street Journal looked at the effectiveness of signs that were used to reduce energy in households. The study showed that social proof was…