How We Help Businesses Like Yours From Our Headquarters in Lansing, Michigan

At Web Ascender, we implement the latest digital strategies to help you grow your business. Sometimes that means a beautiful website that’s focused on converting visitors to leads.  Or, it could mean an integrated marketing campaign to ensure consistent branding and positioning across all digital platforms. Maybe you need some custom software developed to run your business more efficiently, or get a startup business off the ground.

No matter your digital goals, here’s how our Michigan-based digital experts will work with you to help you reach them.

Web Design

We don’t just make websites. We hand-craft digital experiences that build brands and grow businesses. And then we improve upon them each and every month to continually increase leads and sales for our clients.

Digital Marketing

Our highly effective digital marketing strategies attack from all angles. This means actively working to increase website traffic and reach, generate more and better quality leads, and put processes in place to nurture leads into customers.

Web Applications

Many of our digital strategies require custom programming to create unique online features for our clients to separate them from the competition.  Plus, we create ridiculously awesome web applications to solve huge business problems.

Mobile Applications

Mobile usage continues to grow at an extraordinary rate. We build mobile applications that help people do what they need to do, when they need to do it. From improving access to information to streamlining business operations, we can help.

Launch + Growth™

A unique approach to the projects you care about that can transform your business.

Learn about our unique approach

What Our Clients Are Saying

Electro Matic

“In addition to the visual upgrades, Web Ascender has enhanced our website into a strong lead-generating tool. Before hiring them, we would receive 2 or 3 leads per week. Now those numbers have improved to 30-40. Thank you Web Ascender!”

– James B., Electro-Matic

Homesite Mortgage

I’m impressed with how quickly Web Ascender has learned about our business model and our customer profile. Our traffic and conversions have risen each month and every indication is that these metrics will continue to improve. I highly recommend Web Ascender for your website design and SEO needs.”

– Darin C., Homesite Mortgage

Ice House America

“Web Ascender has transformed our business! This area of our business has grown exponentially and our owners and operators love the ability to remotely manage their business and maximize their total profitability. It is too costly to have a key project go wrong, so go for the best and use Web Ascender.”

– Troy D., Ice House America



1,242% Increase in Form Submissions

We’re raising the roof on website leads and sales for a national mortgage lender.

See How We’re Doing It

Driven By Users, Not Technology

You may have heard we’re experts at becoming experts. Usually that means we’re becoming experts about our clients’ businesses and industries. But we’re also experts at becoming experts in the latest web technologies and digital marketing trends. We won’t sell you on a platform or product for our benefit; we always try to pick the best tool for the job.

Here are some of the latest platforms we’ll evaluate for your project:

WordPress Development

WordPress is the most widely used website content management system on the internet today. Its widespread usage and user-friendly interface makes for easy management and updates, while its active community of developers offers countless possibilities for the latest and greatest features.  Our Michigan-based WordPress experts can help you create a new site with WordPress or take your existing WordPress website to a higher level.

DNN Development

Our Lansing, Michigan team specializes in DNN (formerly DotNetNuke). We have developers with more than a decade of experience creating DNN websites and developing custom DNN modules to solve problems for our clients.  We’ve done more DNN websites than any other DNN consulting company we know of; when you want it done correctly the first time, Web Ascender is your best option.

Ruby on Rails Development

Ruby on Rails is a top-notch framework for creating custom web applications. It’s used by companies like Facebook and Twitter, and has allowed our developers to write better code faster. Whether you need custom development to run your current business or you are starting a brand new one, Ruby on Rails is a strong, stable, and agile platform. It also works as a great API / backend for mobile applications.


The future of digital marketing is software. From reporting and analytics, to email and automated marketing, to lead management and sales processes. For businesses serious about investing in digital, these tools aren’t optional. HubSpot is a great all-in-one solution for business looking to tie it all together.


For some small businesses, a big investment in serious software isn’t the best option. Our Michigan-based digital team will work with you to evaluate the options and potential ROI to make the most informed decision when it comes to digital marketing software. Mailchimp is a great email marketing platform for businesses looking to test the waters with email and automated marketing.


Sometimes the tool you need just doesn’t exist. Our team was struggling to collect and manage testimonials. Not because our clients weren’t thrilled, but because we weren’t asking for them. So we developed Boast: a web and mobile application to improve testimonial collection and display. Try it for yourself!

We create digital experiences that help qualified leads find, engage with, and buy from you.

Have a project in mind?

Schedule Your Discovery Call