This last year brought many unexpected changes and challenges to many aspects of life. As the COVID-19 pandemic closed many storefronts, online search volumes changed in ways no one predicted. While a vaccine is likely to bring a much more positive 2021, the effects of COVID-19 are likely to linger. Some of the digital marketing trends in 2021 have changed…
If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…
Your brand identity accomplishes many things for your business; it tells customers what your business is like, attracts the attention of your target market, and helps customers remember your business. Your brand identity also helps to guide design decisions, like paint colors for your office, the tone and colors of your brochures, the look and feel of your website, and…
Your brand shows customers and potential customers what your business is about. The colors, fonts, voice, logo, and other aspects of your brand make your business memorable, and help to show customers what they can expect from you. When all of your brand elements work together cohesively, you can create a powerful brand image. In this blog post, we’ll walk…
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…
The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…
Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy, marketers must look at their email strategy periodically and make changes. To resonate with your…
Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…
Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…
Search engine optimization (SEO) helps your website come up in search results when customers make a relevant search. Local search engine optimization helps your website or business location appear in search results when users enter a search at a particular location. This might mean a customer looking for a restaurant in their area, a retail store, dentist office, realtor, and…