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How to Get People to Read Your Blog

By | Marketing |

You start a business blog, you set aside time to plan and write diligently every two weeks—and then nothing happens. Many business owners have had this experience, and you’re probably wondering how to get people to read your blog once you start it. You might even be wondering what the point is, or why you started doing this in the…

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PPC strategy

10 PPC Strategy Improvements to Maximize Your Digital Advertising ROI

By | Marketing |

Digital advertising plays an important role in your overall digital marketing strategy, and your pay per click (PPC) strategy can make or break your digital ads. The ability to pay per click—or impression, conversion, or acquisition—in digital ads is one of its biggest advantages compared to traditional advertising. Your PPC strategy can help to put your advertisements in front of…

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email marketing strategy improvements

9 Email Marketing Strategy Improvements to Reach Your Goals

By | Marketing |

Email marketing can produce enormous ROI, with some companies earning back as much as $44 for every $1 spent. The right email marketing strategy can make the difference between inbox clutter and impactful messaging. Whether you’re working to improve your strategy, you’re starting focused email marketing for the first time, or you’re not sure how to meet your goals, these…

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10 Organic Search Engine Optimization Techniques to Overcome a Search Slump

By | Marketing |

Organic search engine optimization techniques are strategies you can use to make your website more easy to find in a regular Google, Bing, or Yahoo search. Since this is the most common way that people look for information online, whether they are looking for answers, research, products, or something else, organic search engine optimization techniques are a good way to…

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6 Ways to Create a Personalized Customer Experience

By | Marketing |

Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of…

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simple hubspot to wordpress migration

9 Hacks to Simplify Your HubSpot to WordPress Migration

By | Marketing |

The inbound sales, CRM and CMS platform HubSpot offers a range of helpful features, templates and tools to help with inbound marketing, but this platform isn’t the right fit for everyone. If you aren’t using HubSpot’s features or if you find the system limiting, you may be considering a HubSpot to WordPress migration. WordPress is the world’s leading CMS, controlling…

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How to Calculate Google Adwords ROI

By | Marketing |

Google gives advertisers the ability to place ads based on specific searches. As the largest search engine in the world, this gives businesses large and small huge opportunities. According to the Google Economic Impact Report, average Adwords ROI is 100%. With the proper set-up, it’s easy to calculate your own Google Adwords ROI, and make sure you’re not overspending. The…

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The Beginner’s Guide to Setting Up Facebook Ads

By | Marketing |

With highly sophisticated targeting and the largest user base of any social media platform (over 1.5 billion daily active users, as of 2019), Facebook presents one of the most lucrative advertising opportunities available. Businesses large and small utilize Facebook ads to expand their reach, sell more products, and engage with their audience. Facebook’s unique ad buying system makes it easy…

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