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How To Do a Competitive Analysis in 2019 [with Template]

By | Marketing |

Understanding where your competitors stand in your industry can help you target unexplored markets or shift your brand position to resonate with more customers. Whether you are a new business, you are considering starting, or you are reassessing your market position for the new year, it’s important to know how to do a competitive analysis in 2019. Make a copy…

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9 tips for complete sales and marketing alignment image

9 Tips for Complete Sales and Marketing Alignment

By | Marketing |

To effectively gather leads and turn them into customers, sales and marketing alignment is essential. When these teams work well together, the sales and marketing funnels can flow seamlessly, bringing in more leads, closing more sales, and making customers happier. But if they don’t work together well, leads can be dropped, the wrong market may be targeted, and it can…

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11 Essentials for Your Marketing Tech Stack in 2019

By | Marketing |

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas Group) As 2019 approaches, it’s time to begin planning for digital marketing success in the new year. Next year, streamline your marketing processes with marketing tech stack tools to increase overall efficiency and spare yourself a headache. Marketing technology is an ever growing aspect…

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digital marketing budget in 2019

How to Allocate Your Digital Marketing Budget in 2019

By | Marketing |

Spending money on marketing isn’t really optional when trying to grow your business. However, there’s debate about where that money should go. If you’re stumped on how to best allocate your digital marketing budget in 2019, here are tips for how to spread your budget to get the greatest ROI. Here’s how to allocate your digital marketing budget in 2019…

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Digital Marketing KPIs

23 Digital Marketing KPIs Every Marketing Director Should Report On (And FREE Scorecard!)

By | Marketing |

Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…

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6 Tips for Accurately Calculating ROI

6 Tips for Accurately Calculating ROI on Marketing Spend

By | Marketing |

Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI (MROI) may seem like a straightforward formula at first, but it is not so simple. A number of issues can quickly throw your numbers off and make your…

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Generate higher quality web leads

How to Generate Higher Quality Web Leads in 6 Easy Steps

By | Marketing |

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in leads that are actually going to convert? For starters, understand who’s a qualified lead and who’s not. Qualified Leads vs Unqualified Leads Whether a lead is qualified or…

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