Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the year. When you approach the process with care, take time to gather data, and aim carefully, your marketing strategy will hit the right customers and drive results. We’ve…
Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…
You made your website to pull in customers and leads online—so do you really need more pages? It’s tempting to put up your website and consider the online lead box checked. However, this isn’t the case. When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one…
Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this process from start to finish, beginning with traffic generation, turning visitors into leads and finally into customers and evangelists. Lead nurturing—the process of turning leads into sales—is an…
Inbound marketing connects interested customers to the content—and, ultimately, the products or services—they need. At the crux of this strategy is your company’s website. For inbound marketing to succeed, your company, marketing strategy, buyer personas, and your website must all be in alignment. If your website isn’t designed to fulfill the needs of your customers and your marketing objectives, even…
Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can provide potential leads are interactive website features. These features can create instant value for your lead and place you as an industry leader keeping potential leads coming back…
Although social media has been around for a long time, it’s evolved. There are new social media sites popping up each year that serve different purposes, especially for SaaS products. Using social media in a modern way can help you engage with potential leads and grow your company. Quality social media pages do this by improving brand visibility, brand loyalty,…
Your brand’s social media strategy shouldn’t be a guessing game. Through trial and error you can discover what your target audience actually finds interesting, and make changes to your social media strategy with that data. To ensure your social media strategy is reaching its full potential, you should conduct a social media audit on a quarterly basis. Here are 9…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. For lead nurturing to be effective, businesses have to understand how their customers move through sales funnel stages, and what content customers look for before they make…
Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy in 2018, you may need to change things up drastically. Email marketing is only effective…