To know if your website marketing efforts are an effective part of your overall marketing strategy, you need the proper reporting metrics and tools. The right tools allow you to manage and organize your data easily, and take a closer look at the KPIs that affect your strategy the most. Whether you are making your own reports to track your…
Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of…
The inbound sales, CRM and CMS platform HubSpot offers a range of helpful features, templates and tools to help with inbound marketing, but this platform isn’t the right fit for everyone. If you aren’t using HubSpot’s features or if you find the system limiting, you may be considering a HubSpot to WordPress migration. WordPress is the world’s leading CMS, controlling…
Google gives advertisers the ability to place ads based on specific searches. As the largest search engine in the world, this gives businesses large and small huge opportunities. According to the Google Economic Impact Report, average Adwords ROI is 100%. With the proper set-up, it’s easy to calculate your own Google Adwords ROI, and make sure you’re not overspending. The…
If your business hasn’t gone digital by 2019, you risk becoming irrelevant. Going full digital can come at a cost, however, and you may need to ask your boss to increase your marketing budget in order to keep up with the times. Planning for such a meeting is important, because your boss isn’t just going to give you a budget…
With highly sophisticated targeting and the largest user base of any social media platform (over 1.5 billion daily active users, as of 2019), Facebook presents one of the most lucrative advertising opportunities available. Businesses large and small utilize Facebook ads to expand their reach, sell more products, and engage with their audience. Facebook’s unique ad buying system makes it easy…
An optimized marketing budget can quickly grow your business, while an inefficient one can quickly detract from it. To get the most bang for your marketing budget in 2019, you’ll need to consider your strategy, tools, and your time. With highly focused targeting, efficient implementation, and affordable tools, you can maximize value from every marketing activity and asset. 4 Ways…
Understanding where your competitors stand in your industry can help you target unexplored markets or shift your brand position to resonate with more customers. Whether you are a new business, you are considering starting, or you are reassessing your market position for the new year, it’s important to know how to do a competitive analysis in 2019. Make a copy…
To effectively gather leads and turn them into customers, sales and marketing alignment is essential. When these teams work well together, the sales and marketing funnels can flow seamlessly, bringing in more leads, closing more sales, and making customers happier. But if they don’t work together well, leads can be dropped, the wrong market may be targeted, and it can…
With the New Year drawing closer each day, it’s time to get in tune with what to expect from the world of digital marketing in 2019, and what you need to do to prep your digital strategy for it. The digital marketing world is evolving rapidly and the need to keep up can be overwhelming. Which is why in today’s…