As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2020. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Buyer personas, also called marketing personas or customer personas, can help you better understand your customers and reach them more effectively. Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers. Whether you work in a B2C or B2B industry, it is important to understand what your buyers look for and…
An accurate, effective digital marketing budget is a critical asset, and is only becoming more important as time goes on. But what makes your budget accurate and effective? If you’re stumped on how to best allocate your digital marketing budget in 2020, we’ve updated our previous post to provide some insight for the future. Here’s how to allocate your digital…
Your blogging and social media effort, as well as other aspects of your content marketing strategy, work best when they work together. However, this can easily become disorganized when you have many different content pieces, staff members, and tools working in tandem. A monthly content calendar can help you stay organized. Here’s a few tips to use your content…
You write excellent content, but you’re not getting value out of it because your target market isn’t seeing it. This is where content distribution comes in. Your content distribution strategy must be a compatible extension of your content marketing strategy in order to reach your target market and make an impact. In this blog post, we’ll explain content marketing strategies…
Social media has changed the way that we connect and find information. It has become a pastime as well as a business tool, a way to share, stay connected, find information, and discover new products and trends. With so many different functions across a variety of platforms, it’s little surprise that all types of businesses have found ways to effectively…
Search engine optimization (SEO) allows search engines to find webpages easily. SEO includes a variety of best practices and strategies ranging from coding to web design to content. So what is SEO copywriting? SEO copywriting makes the text, or “copy,” of your website more findable for search engines. You’ve no doubt heard of SEO before. But how important is SEO…
You start a business blog, you set aside time to plan and write diligently every two weeks—and then nothing happens. Many business owners have had this experience, and you’re probably wondering how to get people to read your blog once you start it. You might even be wondering what the point is, or why you started doing this in the…
Digital advertising plays an important role in your overall digital marketing strategy, and your pay per click (PPC) strategy can make or break your digital ads. The ability to pay per click—or impression, conversion, or acquisition—in digital ads is one of its biggest advantages compared to traditional advertising. Your PPC strategy can help to put your advertisements in front of…