Subscribe to our newsletter

  • This field is for validation purposes and should be left unchanged.
8 seo best practices and why they work

8 SEO Best Practices for 2020: What Works, What Doesn’t, and Why

By | Marketing |

Search engine optimization (SEO) can be a tough subject. Search engine algorithms change constantly, which means SEO best practices also have to change for your content to be discoverable. Many bloggers, copywriters, and webmasters want to know; which SEO best practices actually make a difference? How much of a difference do they make? And do these strategies still work in…

Read More
improving visitor to lead conversion rates

Improving Your Visitor to Lead Conversion Rate with the Conversion Path

By | Marketing |

Your web visitors become leads and customers by following your website’s conversion path. This starts with a curious visitor on an entry page and ends with a customer completing a purchase, requesting a quote, or subscribing to a service. To improve your visitor to lead conversion rate, it’s important to understand the conversion path web visitors take. By tracking data…

Read More
how to find evergreen content topics

How to Find Evergreen Content Topics to Continually Drive Traffic

By | Marketing |

Any content you add to your site, from new pages to blog posts to videos and more, will help potential customers find your website. However, the best type of content continually generates traffic, generates strong backlinks to boost your SEO, and increases conversions from visitors to customers or subscribers. This content is considered ‘evergreen;’ it’s continually useful to your audience…

Read More
Landing page vs. Website

Landing Page Vs Website: Which Do You Need And Why?

By | Marketing |

Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations,…

Read More
12 ways to improve your google rank

12 Ways to Improve Your Google Rank in 2020

By | Marketing |

Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up to date on…

Read More
how to write a great blog post in 2020

How to Write a Great Blog Post in 2020: Step by Step

By | Marketing |

Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2020. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…

Read More
how to create buyer personas

How to Create Buyer Personas

By | Marketing |

Buyer personas, also called marketing personas or customer personas, can help you better understand your customers and reach them more effectively. Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers. Whether you work in a B2C or B2B industry, it is important to understand what your buyers look for and…

Read More