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digital marketing trends 2023

6 Digital Marketing Trends You Need to Know in 2023

By | Marketing |

In just the last two years, we’ve seen a lot of changes. The way we work, shop, travel, learn, and even the way we eat has changed in some way. This also means that the way we buy—and decide what to buy—has changed. Looking forward and examining emerging trends can help digital marketers and businesses connect with customers better. We’ve…

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best practices for popups

Best Practices for Pop-Ups in 2022

By | Marketing |

Just about anyone who’s surfed the net has seen a pop-up ad. Pop-up ads, also called interstitial ads, are great tools for marketers, but generally less enjoyable for consumers. So how can marketers and business owners create pop-up ads that actually work? Let’s take a look at best practices for pop-ups in 2022. Best Practices for Pop-Ups in 2022 Why…

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moving to google analytics 4

What Business Owners Need to Know About Moving to Google Analytics 4

By | Marketing |

Google Analytics is changing. The transition from Universal Google Analytics, which you’re probably using unless your website was built in the last two years, to Google Analytics 4 means business owners and marketers will get more capabilities, but they’ll need to make some changes as well. Here’s what business owners need to know about moving to Google Analytics 4. What…

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use social proof to improve conversion rates

6 Ways to Use Social Proof to Improve Digital Marketing

By | Marketing |

Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…

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improve your mobile website

11 Tricks to Improve Your Mobile Website in 2022

By | Marketing |

The majority of online searches are now made on a mobile device. This number will only increase as more and more people around the world get online using a mobile device. It’s more important than ever that your website is now mobile-friendly. If you’ve taken a look at your site on your smartphone or another device, and you’ve found it…

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