Wondering if it makes sense to use Instagram for your business? While in previous years, Facebook and Twitter have been the dominant social media channels to utilize for B2C (Business to Consumer) businesses, Instagram is becoming more and more relevant to consumers. And with more consumers relying on their mobile devices over a desktop, the more Instagram will offer opportunities for businesses to expand their reach. Listed below are five reasons that reveal if Instagram is a good channel for your business to use.
1. Product or Service is Visually Compelling
If you sell a visually appealing product or service, your business is in a great position to take advantage of Instagram’s features. With Instagram being a photo-based social media channel, if you sell beautiful flower arrangements, or decorate interior spaces, there is no question whether Instagram should be included in your business’ social media repertoire. However, keep in mind that ultimately you’ll not only want to showcase your product or service, but provide visual proof on how you offer superior solutions to your customers over your competitors.
2. Business has Personality to Showcase
Does your business have a spunky personality to show off to your clients and potential customers? Instagram is a great spot to display your fun work environment, your unique products, and show off your wit through both the photos and the captions.
3. Business is Utilizing Other Social Media Accounts
If your business has already established a Facebook page and Twitter account, it’s wise to start considering how a business Instagram account could benefit your social media strategy. Because Twitter and Facebook are largely used as B2C channels, Instagram can be another great addition to connecting with consumers who want to be able to directly interact with your brand.
4. You Will Post Regularly and Use Discoverable Hashtags
Setting up relevant social media channels is an essential task for almost every business—especially B2C companies. But simply having a social media presence isn’t enough—all channels need to be active in posting and responding to customers comments and questions. That’s one of the most important purposes of social media! The same goes for your Instagram account. The person running your business’ Instagram should be active in making sure posts are going up regularly and any questions are answered. Additionally, make sure that your social media employee is utilizing hashtags that will help your business’ Instagram be discovered. For example, a wedding photographer who works in Michigan should use the hashtag #michiganweddingphotography. Potential clients who are simply looking for a photographer in Michigan may find the person they didn’t even know existed through the right hashtag.
5. Business Needs to Improve Brand’s StoryTelling
Instagram is a great opportunity for brands to communicate their story. Whether it be a charity your business supports, a new partnership that’s been established, or an exciting expansion, Instagram is the perfect channel for visual storytelling. Take advantage of connecting on a deeper level with your online customers by sharing with them what’s important to your company’s core values.
Instagram is a great way to increase your reach to an untapped customer base. When evaluating if it makes sense to use Instagram for your business, make a conscious decision to go through the above steps in order to decide if Instagram is a good addition for your business model.