An annual website content audit keeps your site fresh and ranking well. When you know how to do a website content audit properly, you’ll get useful insights to improve your content strategy. A thorough website content audit is labor intensive, and it’s important to have a strategy in mind beforehand, otherwise the audit can go on for days and ROI…
The right marketing strategy can grow your business leaps and bounds, but it can be difficult to decide how to get the right strategy. All businesses struggle at some point with the in-house marketing vs agency debate. There’s only so much time and budget to go around, so where is it best to spend? And why? Handing the marketing torch…
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start. How…
Your website is probably the first point of contact for prospective clients. It’s your chance to capture their attention and build credibility around your brand. Keeping users engaged means having a website that’s up to date and easy to use. Making small updates to content and photos can help, but how do you know when it’s time to completely overhaul…
They’re “sponsored posts,” “featured content,” or highlighted with the phrase, “from our advertisers.” Odds are, you’ve seen these advertisements, but you might not have known you were looking at an ad. They’re Google Adsense native ads, and they fit into a website’s content so well users sometimes can’t tell the difference. What do these clever ads mean for your online…
Google answers billions of questions every day. Beginning in 2014, the search engine made answer-hunting even easier with “featured snippets.” Featured snippets provide a quick answer in a highlighted box at the top of search results, no clicks required. Most of us have seen a featured snippet, so we know how they affect a search engine results page (SERP) for…
As much as you may try to envision how your users interact with your website, you can never really know unless you conduct user research. You can know who uses your website by checking your website demographics, you can know how many people click on a certain page by setting up Google Analytics, but you can’t know why and how…
There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. 8 Ways Duplicate Content On Different Domains…
Do you know how to reach your audience? Do you know what they think about, what they respond to, and what they want to see? Knowing how to reach your audience means knowing what they need and what they respond to. This also means breaking through a ton of clutter from the many other companies competing for your customers’ attention….
When it comes to the content on your website, what you say can be just as influential as how you say it. Your text is written and the message is ready to be published, but what fonts will best compliment your brand? Just like graphics, photos, and color palettes, the typography on your site can be used to convey tone…
