Just about anyone who’s surfed the net has seen a pop-up ad. Pop-up ads, also called interstitial ads, are great tools for marketers, but generally less enjoyable for consumers. So how can marketers and business owners create pop-up ads that actually work? Let’s take a look at best practices for pop-ups in 2022. Best Practices for Pop-Ups in 2022 Why…
Google Analytics is changing. The transition from Universal Google Analytics, which you’re probably using unless your website was built in the last two years, to Google Analytics 4 means business owners and marketers will get more capabilities, but they’ll need to make some changes as well. Here’s what business owners need to know about moving to Google Analytics 4. What…
There are a multitude of wireframing tools out there, ranging from high and low fidelity, free and expensive and simple and complex. However, depending on the complexity of your web project, there’s one tool that is simple to use, free and works well for collaboration when building a website wireframe: Google Docs. Google Docs can provide a basic, low-fidelity website wireframe that…
The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…
Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…
The majority of online searches are now made on a mobile device. This number will only increase as more and more people around the world get online using a mobile device. It’s more important than ever that your website is now mobile-friendly. If you’ve taken a look at your site on your smartphone or another device, and you’ve found it…
When many big events moved online in the wake of the COVID-19 pandemic, many organizers and attendees found themselves navigating virtual conferences for the first time. Some may have enjoyed the benefits of an online event and may want to keep an online component in the future. Promoting an online event can present unique challenges, however. Let’s take a look…
There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. Web best practices change fast, so we’ve…
Lead magnets can be highly effective tools to gain new leads and win new customers. Getting creative with your lead magnets can help you add even more leads this year. Let’s take a look at creative lead magnets to win new customers in 2022. What is a Lead Magnet? Lead magnets are free content pieces a prospective customer downloads in…
Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post to include additional information on color theory and how it relates to…
