How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story. Understanding what factors affect how much Facebook ads cost can help you lower costs without lowering conversion rates. When you know how…
There are a massive variety of bells and whistles that can be added to your website to make it a well-oiled lead machine. One of those plugins is an in-app messaging system. Although it isn’t effective for all business models, incorporating an in-app messaging system into your website can help you keep your website visitors engaged and move them through…
You want to improve your marketing campaign, but your team has reached the end of their digital expertise or the time they can spend managing digital ads. There are many reasons to hire a marketing agency to manage your digital ads, and chief among them is time-savings, specialized expertise, and optimized performance. Digital advertising is one of the fastest moving…
An annual website content audit keeps your site fresh and ranking well. When you know how to do a website content audit properly, you’ll get useful insights to improve your content strategy. A thorough website content audit is labor intensive, and it’s important to have a strategy in mind beforehand, otherwise the audit can go on for days and ROI…
The right marketing strategy can grow your business leaps and bounds, but it can be difficult to decide how to get the right strategy. All businesses struggle at some point with the in-house marketing vs agency debate. There’s only so much time and budget to go around, so where is it best to spend? And why? Handing the marketing torch…
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start. How…
Your website is probably the first point of contact for prospective clients. It’s your chance to capture their attention and build credibility around your brand. Keeping users engaged means having a website that’s up to date and easy to use. Making small updates to content and photos can help, but how do you know when it’s time to completely overhaul…
They’re “sponsored posts,” “featured content,” or highlighted with the phrase, “from our advertisers.” Odds are, you’ve seen these advertisements, but you might not have known you were looking at an ad. They’re Google Adsense native ads, and they fit into a website’s content so well users sometimes can’t tell the difference. What do these clever ads mean for your online…
Google answers billions of questions every day. Beginning in 2014, the search engine made answer-hunting even easier with “featured snippets.” Featured snippets provide a quick answer in a highlighted box at the top of search results, no clicks required. Most of us have seen a featured snippet, so we know how they affect a search engine results page (SERP) for…
As much as you may try to envision how your users interact with your website, you can never really know unless you conduct user research. You can know who uses your website by checking your website demographics, you can know how many people click on a certain page by setting up Google Analytics, but you can’t know why and how…
