For your website to be useful and valuable, your audience needs to be able to find it. That’s where search engine optimization (SEO) comes in. An SEO strategy can help you create the right content on your site, so your audience can find it. An SEO strategy that actually delivers ROI will not only improve your traffic, but it will…
Users are becoming more and more concerned about who is gathering their data and what is being done with it. Governments have responded with legislation protecting users’ data. This can put digital marketers and businesses in a difficult position; how can digital marketers and businesses gather information about their customers safely? In this blog post, we’ll discuss privacy regulations, what…
Email marketing is a powerful tool for B2B professionals to engage with clients, build relationships, and drive revenue. But crafting the perfect B2B email can be a challenge. The right B2B emails combine professionalism, personalization, and persuasive language. To help you get started, here are six B2B email templates that you can use to engage your clients. 6 B2B Email…
Getting more traffic to your website can help you convert more customers, increase sales, and get more attention to your business. Knowing how to go about this can be complicated, however. There are a number of effective ways to increase website traffic. Why Does Web Traffic Matter? First of all, why does web traffic matter? Web traffic is important for…
Google Analytics is a powerful digital marketing tool. You may have heard that Google Analytics as we know it is changing, and the classic platform will stop gathering data as of July 1, 2023. You may also be wondering what this entails, what Google Analytics does, and how these functions might change. In this blog post we’ll briefly review what…
What works in marketing, advertising, and sales is constantly shifting. I’ve reviewed 13 tactics that organizations have used over the years to grow their business. See what used to work, what is working today, and see what marketing and sales strategies might work for you in 2023. 13 Marketing and Sales Strategies in 2023 1. Cold Calling A decade ago,…
From social media to webinars to video tutorials and more, there are now dozens of ways to share important messages. Though it’s been around for decades, email is still one of the most effective digital marketing strategies to engage your customers. This list of B2C email templates will help you engage your customers in many different situations. 9 B2C Email…
2023 is a year for future-minded growth. If you haven’t taken a look at your website in a while, or you feel like your competitors are getting a digital edge, now is a great time to improve your website. Previously, we talked about digital marketing trends emerging in 2023 and how they might impact your website’s traffic, conversions, sales, and…
Google Analytics 4 (GA4) is the new wave for website and app analytics tracking for your business, and it will soon replace Universal Analytics (UA) altogether. In this article, we’ll go through what’s changing, and the keys to using GA4 for all it’s worth. What are the Main Differences and Advantages of GA4? If you have been using Universal Analytics…
In just the last two years, we’ve seen a lot of changes. The way we work, shop, travel, learn, and even the way we eat has changed in some way. This also means that the way we buy—and decide what to buy—has changed. Looking forward and examining emerging trends can help digital marketers and businesses connect with customers better. We’ve…
