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Conduct A Social Media Audit

How to Conduct a Social Media Audit for Your Brand

By | Marketing | One Comment

Your brand’s social media strategy shouldn’t be a guessing game. Through trial and error you can discover what your target audience actually finds interesting, and make changes to your social media strategy with that data. To ensure your social media strategy is reaching its full potential, you should conduct a social media audit on a quarterly basis. Here are 9…

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Tofu, mofu and Bofu content types

27 ToFu, MoFu, and BoFu Content Types for Your Sales Funnel Stages

By | Marketing |

As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. For lead nurturing to be effective, businesses have to understand how their customers move through sales funnel stages, and what content customers look for before they make…

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Digital Marketing Data Analysis Strategy

The 4-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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how much do facebook ads cost

How Much Do Facebook Ads Cost?

By | Marketing |

How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story. Understanding what factors affect how much Facebook ads cost can help you lower costs without lowering conversion rates. When you know how…

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reasons to hire marketing agency to manage ads

7 Reasons to Hire a Marketing Agency to Manage Your Digital Ads

By | Marketing |

You want to improve your marketing campaign, but your team has reached the end of their digital expertise or the time they can spend managing digital ads. There are many reasons to hire a marketing agency to manage your digital ads, and chief among them is time-savings, specialized expertise, and optimized performance. Digital advertising is one of the fastest moving…

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How to do a website content audit with your team

How To Do A Website Content Audit Like A Pro

By | Marketing |

An annual website content audit keeps your site fresh and ranking well. When you know how to do a website content audit properly, you’ll get useful insights to improve your content strategy. A thorough website content audit is labor intensive, and it’s important to have a strategy in mind beforehand, otherwise the audit can go on for days and ROI…

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