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Digital Marketing Data Analysis Strategy

The 4-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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6 Local SEO Hacks to Bring in More Customers

By | Marketing |

Search engine optimization (SEO) helps your website come up in search results when customers make a relevant search. Local search engine optimization helps your website or business location appear in search results when users enter a search at a particular location. This might mean a customer looking for a restaurant in their area, a retail store, dentist office, realtor, and…

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new phishing scams

PSA: Increasingly Sophisticated Phishing Scams Appearing

By | News |

Every month, hackers, spammers, and phishers get more sophisticated and come up with even more believable scams. There is no doubt you already receive tons of unsolicited email spam that is either easily detectable or removed by spam filters. However, recent phishing scams are becoming more sophisticated, and more difficult to detect. False Photography Phishing Scams There are a lot…

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on-page seo vs off-page seo

On-Page SEO vs Off-Page SEO: What Is It and Why Does It Matter?

By | Marketing |

Search engine optimization (SEO) can help search engines and your audience find your website. There are many factors determining SEO, some which you can control, and others which are more unpredictable. Some of these factors are influenced by individual technical aspects and content on your website, while others are influenced by aspects outside your website. Comparing on-page SEO vs off-page…

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how to leverage crowdsourced content

How to Leverage Crowdsourced Content

By | Marketing |

Leveraging crowdsourced content allows you to work with your audience, including your followers and customers, to create a campaign or accomplish a goal. There are many ways to use crowdsourced content, and using a few best practices can help you gather exceptional content without creating all of it yourself. Here are a few of the ways to leverage crowdsourced content,…

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9 tips for improving crawl budget

9 Tips for Improving Crawl Budget

By | Marketing |

Google and other search engines rely on crawler bots to “read” your site and understand its content. This is part of the process search engines use to list your website when a user enters a search term. However, these bots can’t crawl all your pages at once. They rely on a crawl budget. A crawl budget limits how many pages…

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content optimization system

The 5-Step Content Optimization System You Can Do Yourself

By | Marketing |

Content optimization is the process of building or modifying web pages and posts so they’re most accessible to your audience and to search engines. With a content optimization system, your content is more likely to rank well in Google and generate more traffic. Some businesses use content optimization system programs or software to optimize their pages quickly. However, paying for…

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tools to measure SEO performance

12 Tools to Help Measure SEO Performance

By | Marketing |

Search engine optimization (SEO) is an important part of how your content ranks on Google. Utilizing SEO strategies can help to improve your content’s rank on Google, making it easier for potential customers and leads to find. In order to improve your SEO, you need to know what’s working and what isn’t. A number of tools can help you measure…

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