Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…
Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI (MROI) may seem like a straightforward formula at first, but it is not so simple. A number of issues can quickly throw your numbers off and make your…
52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in leads that are actually going to convert? For starters, understand who’s a qualified lead and who’s not. Qualified Leads vs Unqualified Leads Whether a lead is qualified or…
Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the year. When you approach the process with care, take time to gather data, and aim carefully, your marketing strategy will hit the right customers and drive results. We’ve…
Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…
Converting a website from DotNetNuke to WordPress I’ve personally been using DNN for over a decade and although I’ve fiddled with WordPress multiple times during that time I never saw it as anything more than a blog engine until 3 or 4 years ago. At Web Ascender we have created 300+ DNN websites, way more than we have in WordPress….
You made your website to pull in customers and leads online—so do you really need more pages? It’s tempting to put up your website and consider the online lead box checked. However, this isn’t the case. When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one…
Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this process from start to finish, beginning with traffic generation, turning visitors into leads and finally into customers and evangelists. Lead nurturing—the process of turning leads into sales—is an…
Inbound marketing connects interested customers to the content—and, ultimately, the products or services—they need. At the crux of this strategy is your company’s website. For inbound marketing to succeed, your company, marketing strategy, buyer personas, and your website must all be in alignment. If your website isn’t designed to fulfill the needs of your customers and your marketing objectives, even…
Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can provide potential leads are interactive website features. These features can create instant value for your lead and place you as an industry leader keeping potential leads coming back…
