As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up-to-date. We’ve updated this…
Website conventions you say? But I want my website to look different! Designing with website standards and conventions is crucial for ensuring everyone including nonhuman web crawlers can easily access every page of a website across the internet. These standards also help make websites feel familiar from site to site, making it easier for the everyday user to navigate from one…
Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression. You need both to make your online first impression really shine. In some situations, a website may be more…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Minimalism has become popular in recent years as a lifestyle philosophy, urging its followers to declutter and simplify physical, digital, and mental spaces. With less “stuff” comes less stress and more time to focus on our goals and priorities. We can take minimalism’s core concepts of simplification and focus and apply them to a website, creating a simple and streamlined…
Social media has become a powerful tool for connecting with people around the world. Some businesses use social media to communicate with consumers, make connections, and reinforce their brand, while others have not found how their brand fits into the social media universe. It may be unclear how social media can lead to actual lead generation. Here are 8 social…
A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…
