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places to look for web design inspiration

18 Places to Look for Website Design Inspiration

By | Design |

The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…

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use social proof to improve conversion rates

6 Ways to Use Social Proof to Improve Digital Marketing

By | Marketing |

Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…

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improve your mobile website

11 Tricks to Improve Your Mobile Website in 2022

By | Marketing |

The majority of online searches are now made on a mobile device. This number will only increase as more and more people around the world get online using a mobile device. It’s more important than ever that your website is now mobile-friendly. If you’ve taken a look at your site on your smartphone or another device, and you’ve found it…

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how to promote online events

How to Promote Online Events

By | Marketing |

When many big events moved online in the wake of the COVID-19 pandemic, many organizers and attendees found themselves navigating virtual conferences for the first time. Some may have enjoyed the benefits of an online event and may want to keep an online component in the future. Promoting an online event can present unique challenges, however. Let’s take a look…

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duplicate content on different domains hurts your website

8 Ways Duplicate Content On Different Domains Hurts Your Website

By | Marketing |

There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. Web best practices change fast, so we’ve…

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digital marketing data analysis strategy

The 6-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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google's mum update

Google’s MUM Update: What is it and What Does it Mean for Your Website?

By | Marketing |

Google’s latest update, MUM, uses artificial intelligence to give users the best results yet, and answer questions with surprising sophistication. So how does this affect your website and how users find you online? Google’s MUM Update: What is it? Last year, Google announced the use of Multitask Unified Model, or MUM, as a part of their search algorithm. MUM will…

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