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build b2b blog that drives leads

How to Build a B2B Blog That Drives Leads

By | Marketing |

A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…

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12 content recycling ideas

12 Content Recycling Ideas to Cut Content Creation Time

By | Marketing |

Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…

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improve user experience on a budget

How to Improve User Experience on a Budget

By | Development |

A good user experience (UX) can build your brand reputation, make your customers happy, and improve your bottom line. According to a report by Forrester, each dollar spent on user experience yields $100 in return. Customers are more likely to return to websites and products that have a good user experience, and to spread the word about those that aren’t….

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local seo campaign

How to Build a Local SEO Campaign From Scratch

By | Marketing |

If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…

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building brand identity

7 Design Tips for Building Brand Identity on the Web

By | Marketing |

Your brand identity accomplishes many things for your business; it tells customers what your business is like, attracts the attention of your target market, and helps customers remember your business. Your brand identity also helps to guide design decisions, like paint colors for your office, the tone and colors of your brochures, the look and feel of your website, and…

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content marketing creation strategy

3 Steps to Create a Content Marketing Strategy That Works

By | Marketing |

Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…

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The Quick-Start Strategic Marketing Plan Template

The Quick-Start Strategic Marketing Plan Template

By | Marketing |

The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…

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successful email marketing strategy

12 Tips for a Successful Email Marketing Strategy in 2020

By | Marketing |

Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy, marketers must look at their email strategy periodically and make changes. To resonate with your…

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