Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect SaaS product? To effectively execute your SaaS product launch plan you need to first make sure you have a viable audience. Selling your early adopters on key features and functionality can give you the blueprint for building the best version…
When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…
The holidays are almost over – 2016 is about to be in the rear view mirror. But for many digital marketers, 2016 was over a while ago. Forecasting and planning for 2017 has been happening for a few months at this point with most decisions being made by data and goals for the new year. But what digital marketing trends…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…
The growth of marketing automation and the development of sophisticated marketing automation tools has allowed businesses to reach and nurture their leads and customers better than ever, ultimately improving marketing ROI. In it’s most simplistic form, marketing automation is an approach of providing specialized messages and useful content to prospects and customers to try and convert those prospects into customers…
If you’re familiar with our previous blog posts, you’ve heard us mention a time or two (or a million times) the importance of businesses blogging on their websites to not only increase the amount of traffic coming to their site, but also the key role it plays in capturing leads. Sound lofty? Dater Dentistry is a real example of the…
Maybe you’ve been blogging a while but aren’t sure why you aren’t getting the traffic that everyone claims you should. Or maybe you’re just starting out, and you want to make sure that you start off on the right foot. Well here are 13 things you can be doing to get more traffic to your blog regularly. 1. Identify Your…
Starting a Ruby on Rails application may seem overwhelming to most beginners, and you will run into many problems along the way before you have created your own working Rails app. Before you get started, it is best to plan out what you want your application to do and research what tools are out there to help you, such as…
These apps are supported on both Android and iOS devices 1. Google Drive Google Docs is a free storage application that works perfectly for cloud storage both on and offline. This app works alongside the rest of google apps (such as Google Docs, Gmail and Google Photos) and keeps all of your stored files in one place. Each user is…
Getting your page listed at the top of any search engine result page is like standing on a three-tiered podium after a major competition; sure, second and third place still gets you recognition, but you want the gold. Aside from paying for ads, there are a few tweaks that you can make to the content of your site in order to…