Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post in 2025 to include additional information on color theory and how it…
Have you noticed a lot of chargebacks or fraudulent orders on your WordPress website? Your business may be the victim of credit card testing. This occurs when credit card thieves use online businesses to test their stolen credit cards and see which cards are still active and unblocked. When this happens, businesses often end up with disputed orders and damage…
Website conventions you say? But I want my website to look different! Designing with website standards and conventions are crucial for ensuring everyone, including nonhuman web crawlers, can easily access every page of a website across the internet. These standards also help make websites feel familiar from site to site, making it easier for the everyday user to navigate from…
Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up-to-date. We’ve updated this…
Your brand identity accomplishes many things for your business; it tells customers what your business is like, attracts the attention of your target market, and helps customers remember your business. Your brand identity also helps to guide design decisions, like paint colors for your office, the tone and colors of your brochures, the look and feel of your website, and…
Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect SaaS product? To effectively execute your SaaS product launch plan you need to first make sure you have a viable audience. Selling your early adopters on key features and functionality can give you the blueprint for building the best version…
As a front-end developer, I have to say that Cascading Style Sheets (CSS) are one of my closest friends. I can spend hours writing lines of CSS code to make my clients websites look and function beautifully. Plus, now not only can I control how everything looks with CSS, I can also control how elements move and animate with CSS3…
When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…
Online petitions are a great way for companies and businesses to collect supporters for a particular cause. From a development standpoint it’s relatively easy to get this started. We (the developers) create the form, our client (the company) shares it on social media and bada boom bada bing, you have supporters signing up. But what if we could collect more…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…