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Beginner’s Guide to Adwords Optimization

By | Marketing |

When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…

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5 Digital Marketing Trends for 2017

By | Marketing |

The holidays are almost over – 2016 is about to be in the rear view mirror. But for many digital marketers, 2016 was over a while ago. Forecasting and planning for 2017 has been happening for a few months at this point with most decisions being made by data and goals for the new year. But what digital marketing trends…

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How to Set-Up Your First Lead Nurturing Campaign

By | Marketing |

Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…

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5 Costly Mistakes to Avoid in Your Marketing Automation

By | Marketing |

The growth of marketing automation and the development of sophisticated marketing automation tools has allowed businesses to reach and nurture their leads and customers better than ever, ultimately improving marketing ROI. In it’s most simplistic form, marketing automation is an approach of providing specialized messages and useful content to prospects and customers to try and convert those prospects into customers…

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13 Easy Ways to Get More Traffic to Your Blog

By | Marketing |

Maybe you’ve been blogging a while but aren’t sure why you aren’t getting the traffic that everyone claims you should. Or maybe you’re just starting out, and you want to make sure that you start off on the right foot. Well here are 13 things you can be doing to get more traffic to your blog regularly. 1. Identify Your…

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Ruby on Rails for Rookies

By | Development |

Starting a Ruby on Rails application may seem overwhelming to most beginners, and you will run into many problems along the way before you have created your own working Rails app. Before you get started, it is best to plan out what you want your application to do and research what tools are out there to help you, such as…

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