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successful email marketing strategy

12 Tips for a Successful Email Marketing Strategy in 2020

By | Marketing |

Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy, marketers must look at their email strategy periodically and make changes. To resonate with your…

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Lead-generating interactive website feature ideas

13 Lead-Generating Interactive Website Feature Ideas

By | Marketing |

Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can provide potential leads are interactive website features. These features can create instant value for your lead and place you as an industry leader keeping potential leads coming back…

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User generated content for coffee shop

How to Cultivate User-Generated Content For Your Marketing Strategy

By | Marketing |

User-generated content is one of the most powerful ways to generate social proof for your brand. Using your customers as a resource can help you build content that you know your target audience can relate to. User-generated content comes in multiple forms, here’s a breakdown of what user-generated content looks like and different ways to cultivate it for your marketing…

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Social media marketing strategy

8 Tips For Modern Social Media Marketing For Your Business

By | Marketing |

As the social media landscape evolves over time, it becomes increasingly difficult for businesses to keep up. Because of this, social media sites that were once a crucial piece of the puzzle are no longer effective at engaging potential customers in the same way. That’s why it’s important to always evolve your social media marketing strategy to keep relevant and…

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6 Questions to Ask Before Redesigning Your Website

By | Marketing |

When considering making updates to your website or completely redesigning it, there are a few essential questions you should ask yourself. Depending on what type of updates you have in mind, you’ll want to ensure they’ll make an impact toward reaching your goals. That’s why it’s important to analyze your website’s performance and ability to bring in traffic and leads…

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10 Website Metrics to Track to Improve Your Website

By | Marketing |

When tracking the success of your website, it’s important to understand what website metrics to track each month for comparison. In order to improve your website to increase website traffic, leads and sales over time, focus on moving these website metrics in a positive direction. 10 Website Metrics to Track to Improve Your Website Here are a few key website…

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The Effect of Interstitial Ads or Pop Ups on SEO

By | Marketing |

Did you know that Google recently updated it’s algorithm to penalize websites that use interstitial ads? Interstitial ads, also know as pop ups, are commonly used on websites to promote marketing content or as paid advertisements throughout the site. In an effort to improve mobile search experience, Google has made changes over time to incentivize websites to work on their…

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6 Essential Elements of a Landing Page That Converts Leads

By | Marketing |

A landing page is an essential part of your inbound marketing strategy. In order to distribute your content and attract interested leads and customers you need to create an educational landing page. This page should include short and impactful content that explains the benefits of the marketing content and influences visitors to exchange their contact information to access it. Here…

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