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How to Write Blog Titles for SEO

By | Marketing |

When it comes to SEO, blogs can serve a number of purposes. As a source of new content on a regular (or not so regular, for many of us) basis, your blog are often what keep your website fresh and ultimately what drives Google back to index more pages on your site. Additionally, with every blog post, another page is…

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4 Ways to Create More Engaging Email Marketing Campaigns

By | Marketing |

The benefits of email marketing campaigns are numerous–you can segment your recipients into highly targeted audiences, you know the people on the receiving end are actually interested in your product or service, and you have access to endless amounts of actionable data and metrics. But how do you pile all of your resources together to implement an unstoppable email strategy?…

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The Long Tail – Marketing Strategy

By | Marketing |

he Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.”  Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy.  Imagine you…

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Web Tracking – A Real World Example

By | Marketing |

Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…

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