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landing page templates

6 Lead-Converting Landing Page Templates for Your Next Campaign

By | Design |

Landing pages are designed to get your customers’ attention and pull them toward a specific action. But not all landing pages are the same. Who this customer is and what action you want them to take will decide how the page looks and functions. We’ve scoured the internet to bring you lead-converting landing page templates for the most common types…

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using design thinking to create human centered websites

Using Design Thinking to Create Human-Centered Websites

By | Design |

With ever-increasing importance being placed on SEO (Search Engine Optimization), a lot of time is spent designing websites around search algorithms. Though SEO is important, its importance should not eclipse that of the user experience. Quality SEO and an intuitive user experience work together to bring users in and keep them engaged. While you may get many website visits via…

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how to build an accessible site

How to Build an Accessible Website

By | Design, Development |

At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…

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usability testing approach

5-Step Usability Testing Approach Anyone Can Follow

By | Design, Development |

Have you ever watched a prospect use your website? Likely, the answer is “no” (if you have, great job!). Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so…

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website redesign signs

6 Telltale Signs it’s Time for a Website Redesign

By | Design |

Your website is probably the first point of contact for prospective clients. It’s your chance to capture their attention and build credibility around your brand. Keeping users engaged means having a website that’s up to date and easy to use. Making small updates to content and photos can help, but how do you know when it’s time to completely overhaul…

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2018 Web Design Trends We’re Loving (With Examples)

By | Design |

Web design trends evolve every year in an effort to keep website visitors engaged and interacting with content. To keep up with the evolving world of web design, it’s important to continuously improve your website. As 2017 is nearing an end, it’s time to start thinking about the 2018 web design trends. We’ve collected a few of the ideas we’re…

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website design inspiration

10 Places to Look for Website Design Inspiration

By | Design |

The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…

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