If you find that users aren’t sticking around your website and bounce rates are high, you might be wondering what you’re doing wrong. It can be difficult to strike a balance between the strategies that help users make a purchase or convert and strategies that keep users on the site. In some cases, your users might simply be annoyed. There…
At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…
Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post in 2025 to include additional information on color theory and how it…
Maybe you’ve thought about putting your business online for the first time, and you’re not sure where to start. Or, maybe you want to create a completely new site, but you’re not sure how to make those changes. These 4 questions will help you organize your information and make it easy to wireframe your new site. What is a Website…
Website conventions you say? But I want my website to look different! Designing with website standards and conventions are crucial for ensuring everyone, including nonhuman web crawlers, can easily access every page of a website across the internet. These standards also help make websites feel familiar from site to site, making it easier for the everyday user to navigate from…
2023 is a year for future-minded growth. If you haven’t taken a look at your website in a while, or you feel like your competitors are getting a digital edge, now is a great time to improve your website. Previously, we talked about digital marketing trends emerging in 2023 and how they might impact your website’s traffic, conversions, sales, and…
There are a multitude of wireframing tools out there, ranging from high and low fidelity, free and expensive and simple and complex. However, depending on the complexity of your web project, there’s one tool that is simple to use, free and works well for collaboration when building a website wireframe: Google Docs. Google Docs can provide a basic, low-fidelity website wireframe that…
The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…
As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
Minimalism has become popular in recent years as a lifestyle philosophy, urging its followers to declutter and simplify physical, digital, and mental spaces. With less “stuff” comes less stress and more time to focus on our goals and priorities. We can take minimalism’s core concepts of simplification and focus and apply them to a website, creating a simple and streamlined…