2023 is a year for future-minded growth. If you haven’t taken a look at your website in a while, or you feel like your competitors are getting a digital edge, now is a great time to improve your website. Previously, we talked about digital marketing trends emerging in 2023 and how they might impact your website’s traffic, conversions, sales, and…
There are a multitude of wireframing tools out there, ranging from high and low fidelity, free and expensive and simple and complex. However, depending on the complexity of your web project, there’s one tool that is simple to use, free and works well for collaboration when building a website wireframe: Google Docs. Google Docs can provide a basic, low-fidelity website wireframe that…
The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…
Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post to include additional information on color theory and how it relates to…
As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
Website conventions you say? But I want my website to look different! Designing with website standards and conventions is crucial for ensuring everyone including nonhuman web crawlers can easily access every page of a website across the internet. These standards also help make websites feel familiar from site to site, making it easier for the everyday user to navigate from one…
Minimalism has become popular in recent years as a lifestyle philosophy, urging its followers to declutter and simplify physical, digital, and mental spaces. With less “stuff” comes less stress and more time to focus on our goals and priorities. We can take minimalism’s core concepts of simplification and focus and apply them to a website, creating a simple and streamlined…
Landing pages are designed to get your customers’ attention and pull them toward a specific action. But not all landing pages are the same. Who this customer is and what action you want them to take will decide how the page looks and functions. We’ve scoured the internet to bring you lead-converting landing page templates for the most common types…
With ever-increasing importance being placed on SEO (Search Engine Optimization), a lot of time is spent designing websites around search algorithms. Though SEO is important, its importance should not eclipse that of the user experience. Quality SEO and an intuitive user experience work together to bring users in and keep them engaged. While you may get many website visits via…
At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…