Custom web development comes into play when you are looking to achieve something that hasn’t been done before or solve a problem when there isn’t an off-the-shelf solution.


When it comes to custom web applications, our team is usually working with already established businesses that are trying to create a better customer experience, improve a business process, decrease costs, or increase value for themselves or their customers. On occasion, we work with small groups of individuals in a startup looking to change the world with a new idea or product offering.

Just like all of our services, we do everything from our office just outside of Lansing, Michigan.  No offshoring, no outsourcing.  We’ve launched huge applications for organizations that we’ve never met in person. We’re just a video conference away; it’s simple and effective.

Web applications to track data or improve processes

Do you struggle to put internal processes in place to consistently deliver results? Are others innovating in your industry while you lag behind?  Are you ready to evaluate how you can improve processes, decrease effort, increase customer service, and start leading your industry?  

We solve real problems to help you grow your business. If you know what you are looking to solve, we can help you envision the solution. 

Let’s build something awesome together.

When your business wants to break ground where no one has gone before.

When you want to solve a problem no one has dared to solve; when you can see a way to save millions or make millions by putting an intelligent software process in place.

That’s when you call Web Ascender.

Smartice dashboard

Providing huge results and a positive ROI in just 8 months.

Web Ascender worked with Ice House America to roll out a web platform that manages thousands of their ice and water vending machines around the nation. We continue working with them today using our Launch + Growth™ approach.

“Web Ascender has transformed our business!”

Check out our results

Custom software applications for startups

Web Ascender has worked with startup companies to design and develop their web or mobile applications. Working with startups is unique because they are not only learning how to start, market, and sell their business ideas, but they also need to develop and launch a product.
Most of the startups we work with are building some sort of SaaS (Software as a Service) and are looking to charge a regular usage fee and grow their business by increasing their MRR.  We like to build products that your customers are willing to pay for.  Give us a high level overview of your project and we can schedule a call.


Startup Business Guide

Web Ascender president and co-founder Ryan Doom authored this 30 page ebook that covers: positioning, marketing, pricing, and building your startup product, plus more in this startup guide.

Download the guide
Ruby on Rails

Ruby on Rails Development

On average, each lead developer at Web Ascender has over 10 years of professional software development experience and the majority of our developers have a computer science degree or equivalent.  We fell in love with Ruby on Rails over 5 years ago and have been using it ever since as our primary web development platform.  Ruby on Rails has allowed us to create better software more quickly, and at a more cost effective price for our clients.  

Interested in discussing your web application?

Take a minute to tell us what you’re looking for and we’ll schedule a discovery call.

Schedule Your Discovery Call