Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. 1. Set a Specific Goal for Lead Nurturing Email Campaign When developing an email nurture campaign,…
Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are turning to marketing automation to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation…
To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business. Marketing Communications. The purpose of marketing communications generally is to target greater amounts of prospective or current customers…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…
When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital marketing strategy, we do with one of the following goals in mind:…
The power of today’s email marketing is derived from the use of what some call drip marketing campaigns or email automation. You build your email marketing campaign one time, and then use it on an ongoing basis to reengage and nurture leads and customers. And because these emails are automatically triggered, they’re not resource intensive. With drip email campaigns you are in…
Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role effective banner ads can…
Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…
Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to…
Have you heard of inbound marketing? By now you surely must have, and you probably have an idea of how it works. Maybe you’ve even decided to start implementing inbound marketing for your business. Even with an understanding of what inbound marketing is and how it works, it can be overwhelming to create and execute an inbound marketing strategy. This…