It’s in the name; sales copy is designed to sell. But the question is how to write sales copy that customers actually read? How do you get their attention? And how do you describe your product or service accurately, while still keeping it interesting? These strategies and examples can help you get started How To Write Sales Copy For Your…
More searches are now made on mobile devices than computers. Google’s introduction of the mobile-first index proves that mobile optimization is a priority, and a valuable marketing opportunity. Google’s push for mobile-friendly optimization isn’t new, however some of the most significant mobile search results changes have only been publicly released in the last year. Introduction of the mobile-first index, a…
On January 8th, Google announced the beta release of the new Google Search Console updates. Though the introduction is gradual, Search Console users can expect to see new functionality in the coming weeks. The new modules include Search Performance, Index Coverage, AMP status, and Job Posting reports, which give users new insights into how their webpages are understood, displayed, and…
Web content is very different than books, essays, or newspapers. While both web content writing and print writing demand quality and consideration, their execution is worlds apart. If you’re used to academic writing, professional writing, or print, you may wonder why your web writing isn’t pulling in customers the same way. Consider these 8 web content writing tips to help…
According to HubSpot, 63% of marketers say traffic and lead generation are their top challenges. While marketers agree that content marketing is an effective solution, the actual execution of this strategy is less clear. When it comes to creating content, choosing marketing content topics to convert leads is just as important as creating high-quality content. So how do you know…
An effective content marketing strategy requires great content specifically optimized and written for the web. The content should be short and simple, but also helpful, memorable, and written for SEO. While these technical elements will make your content easy to read, your brand’s voice is what communicates your brand’s personality, reaches your customers, and makes your content valuable. But how…
After launching the new Web Ascender website in March, we tried using a few different tracking tools to see where our visitors were scrolling and clicking. This allowed us to better assess the new content and features we added to continuously improve upon our website. We tried out two of the top heatmapping tools, HotJar and Crazy Egg, and both…
Popups, when created correctly with your target audience in mind, can be a great option for converting leads on your website. There are a variety of ways that you can make popups for your website. One WordPress plugin that we love and use regularly is Popup Maker. Here’s a overview of how to use Popup Maker to create lead-converting popups…
User-generated content is one of the most powerful ways to generate social proof for your brand. Using your customers as a resource can help you build content that you know your target audience can relate to. User-generated content comes in multiple forms, here’s a breakdown of what user-generated content looks like and different ways to cultivate it for your marketing…
Getting visitors to your website is more than half the battle, but a truly successful website and a successful business gets visitors to come back again and again. When working on increasing your repeat website visitors ask yourself these questions. What keeps a visitor on your site? And, once they leave, what entices them to come back? Consider what pages…