For small to medium, local businesses, going to Google and typing in their products and services can be discouraging. Major national companies like Amazon and Trulia often dominate search results, making smaller businesses feel like it’s impossible to compete. But there is one thing they have over the big boys – their location. Google now places a huge emphasis on…
HTML pages are not always better than PDFs. For example, if the main goal is for the user to print something or scroll through a brochure or catalog, PDFs can provide an admirable experience. However, posting an effective PDF to your website can be challenging because search engines may not be able to crawl them, or users may not know…
If your YouTube channel has become separated from your Google+ Page, and you’ve been racking your brain and Google search results trying to find a solution to the problem that doesn’t involve losing the hours you’ve spent garnering YouTube views or your beloved Google+ following, there is hope! A lot of the tutorials out there will tell you to log…
“Do you think this is a good idea?” “Would anyone pay for this service?” “How much revenue will my new online product generate?” As a consulting company, our clients ask us questions like these all the time. Usually it’s after they’ve had a flash of inspiration about a brand new product or service idea. They have all this enthusiasm but…
Let’s be honest, you can most likely find a stock photo of some kind on every website out there today. These are the photos that are taken by professional photographers and contain professional models. The problem with these is that they rarely convey the emotion you may be trying to achieve as a business. Most of these photos come off…
At Web Ascender, we have the pleasure of working with a wide range of organizations, from small startups and local non-profits to Fortune 500 and publicly owned companies. While the reasons we love working with our clients are as diverse as our clients themselves, it is always rewarding to work with clients who make a mission of positively impacting their…
Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. Integrating social media into your…
The Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.” Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy. Imagine you…
Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…