We’ve worked with companies that manufacture automotive parts, LED displays, ice machines, and everything in between. We’re experts at getting into the shoes of your prospective customer and working with you to write compelling content that will get them to act.

Our website design team has helped manufacturing companies go from 5 leads a month to 30 a week!  We’ll follow our Launch + Growth™ process to make sure your new website and / or digital marketing strategy is a success. Our first goal is to make sure your manufacturing website reflects your professionalism, credibility, and quality. Next, we’ll optimize your site so it generates more leads to help you close more deals. Rinse and repeat each and every month.  It’s what we do; we grow businesses.

Manufacturer’s Guide to a Well-Oiled Sales & Marketing Machine

Digital marketing strategies vary by industry and business type. We wrote this guide to give manufacturers an industry-specific look at the development and components of a streamlined digital marketing plan.

Download the guide

Launch + Growth™ Marketing Strategy for Manufacturers

Our Launch + Growth™ process is a proven roadmap for creating a lean, but effective website and digital marketing plan designed to grow with your business and resonate with your audience. We don’t build out every idea right from the start. Instead, we build core features with a streamlined design, so your business benefits from a modern web design, essential functionality, and a strong digital presence as soon as possible. With this solid foundation in place, we can gather data and continue building in the most efficient way possible. By observing user behavior and marketing demographics, we build the website features and marketing strategies that are most impactful to your bottom line.

Website Design Process

The Benefits of Launch + Growth™

What does this lean web design and digital marketing strategy actually mean for manufacturers? It means utilizing a tried and true approach that is built specifically to maximize ROI for your business.

Digital Assets That Work

With a lean, modern website and a targeted digital marketing plan, you can get started sooner using digital assets designed to work right from the start.

Your Schedule, Your Budget

An organized plan and timeline helps us build out your website and marketing strategy step-by-step around a schedule and budget that works for you.

Verifiable Success

Continued growth means expanding your site and marketing plan in ways that present real ROI. Quantifiable metrics and regular assessments keep us on track.

Some of the Manufacturing Websites We Have Created

Electro-Matic

Electro-Matic

Web Ascender worked with the Electro-Matic team to create modern, streamlined websites for their business units, and a marketing strategy that complemented their sales strategy. Electro-Matic started with 5 online leads a month. Now they receive 20 to 30 online leads a week.

See How We Did It
ARMOR

Armor Protective Packaging

Web Ascender worked Armor Protective Packaging to re-design and re-structure their website focusing on improving user experience with an update design and easy to find information as well as researching and implementing digital marketing strategies to drive traffic and generate quality leads. 

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Manufacturing Website Design

Total Door

Total Door is a high-end custom door manufacturer. Web Ascender worked with Total Door to improved online marketing and designed and created a custom WordPress website that is helping to grow their business.

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Smart Ice

SmartIce

Web Ascender worked with Ice House America to create a Ruby on Rails website and mobile application called Smart Ice to allow ice vending machine owners to collect analytical insight and provide remote management of their machines.

“Web Ascender has transformed our business!”

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M&M Automatic

M&M Automatic

M&M Automatic produces custom screw-manufactured parts for small-to-medium runs. Web Ascender worked with M&M Automatic to move their website from an outdate platform to WordPress while updating their website design and focusing on online advertising. As a result, M&M automatic received more part quotes at a lower cost – keeping their jobs profitable while growing their customer base.

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Owosso Graphics

Owosso Graphic Arts, Inc.

Web Ascender worked with Owosso Graphic Arts, Inc to create a custom marketing website and ordering application. Our custom online ordering system allows Owosso to manage thousands of e-commerce orders every week.

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Duperon screenshot

Duperon

Duperon is a manufacturer of municipality water treatment products. Web Ascender worked with Duperon to update their website, improve their internet marketing strategies, and provided custom development for an online rep portal.

View our work

Digital Marketing for Manufacturing

Digital marketing is not one-size-fits-all. A successful digital marketing strategy for manufacturing means utilizing the web in a way that makes sense for your business, your customers, and your sales goals. We are experts at becoming experts; we first learn how your business works, what your customers expect, and how they look for solutions. This allows us to build a strategy that is made for your industry, your customers, and for you. We discover the ways that your customers use digital media, and position your business as an authority in that space.

What Does Digital Marketing Look Like for Manufacturers?

Building Traffic

Bringing visitors to your website is the first step to getting digital leads. With strategies to build organic and paid traffic in targeted ways, we not only bring in visitors, but bring in potential customers with measurable value.

Gathering Leads

Using your expertise and our digital marketing experience, we build web content that your customers want and make sure that they find it. We help you gather marketing leads that can go on to be sales-qualified.

Nurturing Prospects

Gathering leads is only the start of the process. Lead nurturing means presenting your product as a solution and your business as an authority. You build rapport with your customer before you ever pick up the phone.

Interested in talking about our website services for manufacturers?

Schedule Your Discovery Call

Inbound Marketing for Manufacturers

Inbound marketing relies on a simple concept: helping customers find what they need. Digital marketing tools make this easier than ever by giving us data about what, where, and how customers are searching for solutions. Instead of paying to put your message in front of a broad, anonymous audience, like outbound marketing, inbound marketing for manufacturing uses digital data to find your target market and put compelling content in front of them where they will be sure to see it. Targeted ad placement and organic search engine optimization (SEO) allow us to do this in a highly cost-effective way.

Finding Your Customers

We build buyer personas to get a solid picture of who your customer is, what they’re looking for, and where they go to find it.

Targeted Placement

Targeted ad placement and organic search strategies allow us to hone in on your potential customers and present your solution without wasting budget.

Strategic Content

With modern web design and usability coupled with professional web writing, we construct content that is built to convert web visitors into leads.

What Our Clients Have to Say

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Learn More About Digital Marketing For Manufacturing

Schedule Your Discovery Call