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10 Facebook Wins for Small Business

By | Marketing |

Social media, and Facebook in particular, offer an enormous and largely untapped market that most small businesses don’t have the time, the budget or the resources to take advantage of. But developing a successful social media campaign doesn’t have to mean investing in custom strategies and solutions. There are countless ways to spread your message on social media without spending…

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What is Social Proof?

By | Marketing |

Have you ever found yourself browsing a website for a product or service in the midst of making a purchase decision when all of a sudden a friend’s Facebook photo pops up on your screen? If so, how did that encounter change your opinion of the website you were on? If not, scroll down to the footer of this page…

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Co-Occurrence and SEO

By | Marketing |

If there is one reason why business owners, website managers, and internet marketers should make an attempt to keep up with what is happening in the world of search engines, it is the fact that SEO best practices and what is acceptable in the eyes of search engines are constantly changing. The evolution of search engine algorithms in recent years…

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3 Ways to Integrate Social Media into Your Website

By | Marketing | One Comment

Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. Integrating social media into your…

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To Blog or not to Blog

By | Marketing |

Google “Is blogging dead?” and you’ll see hundreds of links to articles on why blogging might be on the decline. While we’ll ignore that all of these are written on, well, blogs, there definitely seems to be some validity here. Facebook and Twitter are the main opponents, taking what used to be multi-paragraph posts and shrinking them into bite-size nuggets…

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How to Write Blog Titles for SEO

By | Marketing |

When it comes to SEO, blogs can serve a number of purposes. As a source of new content on a regular (or not so regular, for many of us) basis, your blog are often what keep your website fresh and ultimately what drives Google back to index more pages on your site. Additionally, with every blog post, another page is…

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How to Improve Your SEO with Google+

By | Marketing |

The influence that social media in general has on your search engine rankings has increased significantly over the past year, and in all likelihood will continue to do so for years to come. Currently, the way the most popular social media outlets, including Facebook, Twitter, and some social bookmarking sites, influence search results relates primarily to the number of shares…

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4 Ways to Improve Your AdWords Strategy

By | Marketing |

Google AdWords can provide a relatively low cost, high return advertising method if you know how to leverage it properly. But developing a comprehensive strategy and learning to optimize it for success is something that can take a lot of time and energy, even for the most seasoned search engine marketing consultants. Fortunately, there are a few simple things you…

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6 Tips for Marketing with YouTube

By | Marketing |

How do you get your brand noticed on YouTube when thousands of videos are uploaded every second? Unfortunately, there is no foolproof recipe for success. But a bit of creativity and a lot of hard work will go a long way in increasing the chances of your video going viral. Here are some tips to lead you off on the…

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