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6 Tips for Marketing with YouTube

By | Marketing |

How do you get your brand noticed on YouTube when thousands of videos are uploaded every second? Unfortunately, there is no foolproof recipe for success. But a bit of creativity and a lot of hard work will go a long way in increasing the chances of your video going viral. Here are some tips to lead you off on the…

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4 Ways to Create More Engaging Email Marketing Campaigns

By | Marketing |

The benefits of email marketing campaigns are numerous–you can segment your recipients into highly targeted audiences, you know the people on the receiving end are actually interested in your product or service, and you have access to endless amounts of actionable data and metrics. But how do you pile all of your resources together to implement an unstoppable email strategy?…

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Optimizing Blog Posts for SEO

By | Marketing |

Your blog can be a powerful tool for improving your website’s search engine visibility when leveraged properly, but if you aren’t familiar with search engine optimization, getting the most out of your blog can be a challenge. This step by step guide is will give you the information you need to use your website’s blog as SEO machine. Choosing a…

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5 Easy Ways to Improve Your Website’s SEO

By | Marketing |

Search Engine Optimization can be pretty overwhelming if you don’t have any SEO experience. Here are 5 ways that you can dig into your website’s SEO if you don’t know where to start. Update Your Page Titles The <title> tag of a website is what appears in the title bar of a browser when you are viewing a webpage. This…

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4 Google Analytics Custom Alerts for SEO

By | Marketing |

Google Analytics has so much to offer that trying to get the most out of it can be pretty overwhelming. With so many options and so much data, it can be easy to overlook and miss out on some of its greatest resources. One tool that’s relatively new to Google Analytics yet undeniably useful is Custom Alerts. Under the home…

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How to Write Web Content

By | Marketing |

Before you even start thinking about writing content for the web, be sure you know what you are trying to get out of it. Do you want to persuade customers to buy your product? Would you like to convince visitors of why you are better than the competition? Are you just trying to improve your search engine rankings? Your purpose…

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Measuring my websites success

By | Marketing |

How do you measure the success of a website? Success is measured the same regardless of whether you are measuring your website, your business, the success of an event or a grade on a test. You have to have an actual goal in order to measure it. If you have no goals, you cannot define success. What are some goals…

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The Long Tail – Marketing Strategy

By | Marketing |

he Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.”  Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy.  Imagine you…

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Web Tracking – A Real World Example

By | Marketing |

Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…

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