Wondering if it makes sense to use Instagram for your business? While in previous years, Facebook and Twitter have been the dominant social media channels to utilize for B2C (Business to Consumer) businesses, Instagram is becoming more and more relevant to consumers. And with more consumers relying on their mobile devices over a desktop, the more Instagram will offer opportunities for…
Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. 1. Set a Specific Goal for Lead Nurturing Email Campaign When developing an email nurture campaign,…
Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…