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Show logged in users name in DotNetNuke

By | Development |

The DotNetNuke documentation does not always have everything you need to customize the system. Often times you need to open up DotNetNuke in Visual Studio to review some of the methods that are available to you in the skins / ascx controls. Here is how to show the first name, last name or show the username of the logged in…

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The Long Tail – Marketing Strategy

By | Marketing |

The Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.”  Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy.  Imagine you…

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Web Tracking – A Real World Example

By | Marketing |

Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…

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