One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them on your website is through case studies. Case studies are detailed descriptions of a specific product or service you…
Did you know that the easiest way for a website visitor to interact with your organization directly is through your website contact forms? Website forms are crucial for generating leads and allowing visitors to contact your company instantly without picking up a phone or driving to your location. Below are 7 steps to follow when creating forms that capture leads…
Believe it or not, having a business card is still relevant in the world today. While most people stay connected online in some form, that still doesn’t replace the core purpose and need for a business card – to establish an initial connection with the goal of developing a long-term relationship. This relatively inexpensive marketing tool creates opportunities to interact…
While there are a ton of steps in getting your business recognized on the internet, adding a local listing on Google Maps is not a step to be overlooked. Users can search for your business on Google Maps to look up directions, reviews and contact information. If you have already set up a Google+ page for your business and have…
Hey! If you’re reading this post, congrats! You know that blogging is important, and you’re willing to invest the time to do it well. But understanding the importance of blogging is just the beginning. There is far more that goes into a blogging strategy that effectively attracts strangers to your website and converts those visitors into leads. I recently did…
Amazon is everywhere. It occupies the first half of most Google search results, it subtly reminds you of those tennis shoes you were looking at the other day while you’re on Facebook, and it emails you letting you know your favorite clothing brand is on sale. With over 244 million active users, Amazon is doing more than just something right. Here…
We’ve tried a lot of different tools and strategies for project management and internal communication, but one of the most effective things we’ve done is watch some TV. We mounted a TV in a common area of our office that displays a rotating dashboard of metrics about our business. It changes over time, but we’ve displayed things like: Number of…
One of the joys and pains of being a software developer is choosing the right tools for the job. Technology moves so fast, and everyday there are new frameworks and libraries being shared with the world to help you do your job better. You would think this would always be a good thing, but choices can be hard. The best…
CSS allows you to customize web pages and change various element properties. One of the more powerful things you can do with CSS is animation. CSS animation can bring your website to life and enhance your users’ experience. If you’ve ever worked with CSS3 you might see properties like transform or transition in a stylesheet. CSS3 includes many new ways to dynamically transform your…
I’m sure you’ve been told at one point that popups are the worst thing you could ever put on your site. They irritate visitors and discourage them from returning. But this couldn’t be farther from the truth. When popups are used correctly, they are the best way to convert website visitors into customers and/or subscribers. Even the most aggressive popups…
