Your website is probably the first point of contact for prospective clients. It’s your chance to capture their attention and build credibility around your brand. Keeping users engaged means having a website that’s up to date and easy to use. Making small updates to content and photos can help, but how do you know when it’s time to completely overhaul…
When it comes to the content on your website, what you say can be just as influential as how you say it. Your text is written and the message is ready to be published, but what fonts will best compliment your brand? Just like graphics, photos, and color palettes, the typography on your site can be used to convey tone…
The vast number of plugins available for WordPress is just one of many reasons the content management system has become our go-to platform for building websites. No matter what functionality needs to implemented, we can usually find a plugin that delivers exactly what we’re looking for. While there are thousands of WordPress plugins available, we have a few favorites we…
If our web trend predictions are correct, 2018 promises to be a vibrant and saturated year for web design. Bright, bold colors seem to be gaining popularity as we roll into the new year. Pantone has affirmed this trend by naming ‘Ultra Violet’ as Pantone Color of the Year 2018. What is the Pantone Color of the Year? Pantone’s annual…
Web design trends evolve every year in an effort to keep website visitors engaged and interacting with content. To keep up with the evolving world of web design, it’s important to continuously improve your website. As 2017 is nearing an end, it’s time to start thinking about the 2018 web design trends. We’ve collected a few of the ideas we’re…
The content is written, the platform is selected, and the wireframes are approved. All that’s left is to sit down and hammer out a beautiful design both you and the client will be happy with. It’s times like these when inspiration can escape us and we’re left in a creativity block. When I’m struggling to design a visually engaging website,…
Page building WordPress plugins, like Visual Composer, make it easy to add and style content on a site. Coders and non-coders alike can go to any page and drag and drop rows, add columns, and change the page layout using these tools. The ability to create a unique layout for every page might work for some sites, but what if you…
Using images with your web content can increase engagement, boost page views, and create an emotional connection with users. With so many resources for photos and icons, there’s no reason not to include them on your site. Whether you use your own or grab them from a stock, make sure images are adding the most value to your site by…
Whether you’re a new company designing your first logo or you’re an established brand looking to create a logo to help you re-brand, you need to keep in mind that not all logos that look good on paper are suited for web. As your web presence becomes increasingly important, having a strong logo to tie your branding together is imperative…
Online presence is a big component of your company’s brand identity. Visual elements on a site, like colors and fonts, convey a tone that helps users understand your business. When your company’s website is consistent with its brand identity, it creates continuity. Continuity is important for building trust. Being harmonious with brand identity across all platforms will instill confidence in…