What works in marketing, advertising, and sales is constantly shifting. I’ve reviewed 13 tactics that organizations have used over the years to grow their business. See what used to work, what is working today, and see what marketing and sales strategies might work for you in 2023. 13 Marketing and Sales Strategies in 2023 1. Cold Calling A decade ago,…
Every month, hackers, spammers, and phishers get more sophisticated and come up with even more believable scams. There is no doubt you already receive tons of unsolicited email spam that is either easily detectable or removed by spam filters. However, recent phishing scams are becoming more sophisticated, and more difficult to detect. False Photography Phishing Scams There are a lot…
At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…
Converting a website from DotNetNuke to WordPress I’ve personally been using DNN for over a decade and although I’ve fiddled with WordPress multiple times during that time I never saw it as anything more than a blog engine until 3 or 4 years ago. At Web Ascender we have created 300+ DNN websites, way more than we have in WordPress….
One of the joys and pains of being a software developer is choosing the right tools for the job. Technology moves so fast, and everyday there are new frameworks and libraries being shared with the world to help you do your job better. You would think this would always be a good thing, but choices can be hard. The best…
Here is a tip that can make your day-to-day job easier and also your work results more accurate and predictable. Make checklists for your common work tasks. You can start with a general checklist of how to approach your workday or your week, to very specific checklists on how to perform a specific task at the office. Checklists can be…
Web Ascender is approached by local and international businesses to help them improve business processes and implement solutions to generate revenue. Our team has created a lot of mobile friendly web applications and actual native mobile applications over the years. When businesses approach us with a need, they don’t necessarily know how to approach or solve their problem. They sometimes…
At Web Ascender we strive to build websites that everyone can enjoy. I have outlined some of the key components to building a highly accessible website. By following these guidelines even website visitors with disabilities will be able to enjoy your content, products and services. When I talk about accessibility, I am talking about creating a website or application that…
Let’s be honest, you can most likely find a stock photo of some kind on every website out there today. These are the photos that are taken by professional photographers and contain professional models. The problem with these is that they rarely convey the emotion you may be trying to achieve as a business. Most of these photos come off…
Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect app? Don’t start with designing and building your application, start with selling it. Why? Here are two scenarios to consider. Scenario 1: Mario has a great idea for a web application that will give plumbers an easy way to track…