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SSL Certificate Installation

Do I Need an SSL Certificate for My Website?

By | Development |

Soon, important changes are coming to web browsers in terms of how they deal with websites loaded over HTTP, or websites without an SSL certificate. This is leaving many website owners wondering, “Do I need an SSL certificate for my website?” An SSL certificate encrypts data a user inputs into your websites so that it can securely travel from their…

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Securing Your Rails Login With Devise

By | Development |

When developing a Ruby on Rails application, one of the best gems to start with is Devise. Devise can handle user registration, login, forgot password initiation, and much more. While Devise works great from the get-go, there are times where additional tweaks are necessary to tighten up security in order to adhere to particular company policies. If your web application…

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Minimum Steps Required to Keep Your Web Application Running Smoothly

By | Development |

At Web Ascender, we create a slew of websites, mobile applications, design, and marketing initiatives to help promote our clients’ work. A portion of the web applications we create help our customers create solutions that satisfy the needs of their own customers or business. While there are endless lists of technologies and off-the-shelf products that are great for various web…

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Top 7 Things To Think About When Accepting Online Payments

By | Development |

Online payments are a must-have for any organization or business where money exchanges hands. If your organization is a non-profit or the next Facebook, the chances are pretty high that you need a way to accept online payments. At Web Ascender, we often work with companies that need to accept payments online. There are two primary scenarios that we typically…

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Rails Search Gems: Searchkick vs Pg_Search

By | Development |

Whenever I hear someone say, “We need a search box on our site”, my heart slightly jumps out of my chest. Achieving quality search results is difficult to do, especially when dealing with different technologies from project to project. Google has set a high standard for how a search engine should work, so many expect this kind of search quality…

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15 Website Trends for 2015

By | Design |

While it’s not quite 2015, it’s never too early to begin thinking about how you can improve your website and utilize some of the latest trends in web design in the new year. Utilizing some of the latest trends for your website can help deliver your message with enhanced clarity and improve readership. These trends are not rocket science, many…

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Top 5 Google Analytics Customizations

By | Development, Marketing |

Google Analytics is a complex beast that can help content creators make the most of their website by providing clear-cut statistics on how a visitor use the site. These stats can help you evaluate site content and determine what areas of your site need improvement. Becoming an Analytics expert is difficult, but it will help direct and influence your online…

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Google Analytics: Campaign vs Event Tracking

By | Marketing |

Over the last few years, tracking online visitors has become a necessity for anyone with a website. Analyzing statistics about content, traffic and marketing strategies has become a requirement to correctly evaluate whether the website is effectively reaching and converting its target-audience. As the web continues to expand and grow, new traffic sources and events need to be tracked in…

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Get the Most Out of MailChimp

By | Marketing |

In my previous article about website trends, I briefly touched upon software as a service (SaaS) and different third-party services that you can utilize on a website. MailChimp is by far one of our favorite tools that we suggest our clients utilize. MailChimp is a service that allows an organization to easily reach its audience through email newsletters. Email marketing…

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