Have you heard of inbound marketing? By now you surely must have, and you probably have an idea of how it works. Maybe you’ve even decided to start implementing inbound marketing for your business. Even with an understanding of what inbound marketing is and how it works, it can be overwhelming to create and execute an inbound marketing strategy. This…
You might think that you’re limited to creating only pages and posts within WordPress. That’s an incorrect assumption. What if I told you, you could unlock the true potential of WordPress and create any kind of content type you would like. Sounds exciting? In this blog we’ll cover the basics of setting up a new custom post type in WordPress….
Webinars are a great way to engage your audience by fostering interaction, providing education and offering exclusive information and resources. Holding a webinar also opens the door for valuable feedback from your audience, which will help you better serve them in the future. One of the cheapest and easiest ways to conduct a webinar is through Google Hangouts, and we’re…
While channel partners (a partner company and/or value added reseller) do not necessarily create an automatic demand, using them to market your software product offers numerous benefits, including a powerful ability to drive growth, when done right. That’s why we’ve outlined a few key things to focus on in order to successfully use channel partners to market your software product. 1. Approach the…
A popup can make or break your site. It is one of the most delicate web techniques that you can apply to your site. Popups that have been incorporated correctly, can bring in new customers and business without a lot of effort. If you’ve read Katie’s excellent post regarding generating leads with popups, you’ve already realized how valuable they can be…
Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a…
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your…
One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them on your website is through case studies. Case studies are detailed descriptions of a specific product or service you…
Did you know that the easiest way for a website visitor to interact with your organization directly is through your website contact forms? Website forms are crucial for generating leads and allowing visitors to contact your company instantly without picking up a phone or driving to your location. Below are 7 steps to follow when creating forms that capture leads…
Believe it or not, having a business card is still relevant in the world today. While most people stay connected online in some form, that still doesn’t replace the core purpose and need for a business card – to establish an initial connection with the goal of developing a long-term relationship. This relatively inexpensive marketing tool creates opportunities to interact…
