Search engine optimization (SEO)—making your site easy to find on search engine—is determined by many factors. One of the biggest factors is the content (text) on your site. In some cases, you may want to improve SEO, but it’s not possible to actually rewrite the content of your site. The good news is, there are ways to improve your SEO…
So you’re wondering, What is Agile Marketing? If you want to know how to get the quickest impact, most valuable data, and the biggest ROI for your marketing efforts, you’re in the right place. The simplest way to explain it is that agile marketing applies the idea of continuous improvement to your marketing processes. This means you can capitalize on…
When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital marketing strategy, we do with one of the following goals in mind:…
Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role effective banner ads can…
A company blog is among the best tools, if not the best tool, for increasing website traffic. Every new blog post you publish is a new page on your website, and with the right attention to search engines, it’s a new keyword you can rank for in organic search results that will drive visitors searching for your topic to your…
Every day we talk to business owners and marketing professionals who want to generate more leads and more sales from their website. This might be a simplified version of the work we do, but perhaps it rings a bell: We work with our clients to develop a strategy for bringing the right visitors into their site, directing them toward a…
Hey! If you’re reading this post, congrats! You know that blogging is important, and you’re willing to invest the time to do it well. But understanding the importance of blogging is just the beginning. There is far more that goes into a blogging strategy that effectively attracts strangers to your website and converts those visitors into leads. I recently did…
What is Google Tag Manager? Google Tag Manager is a single code that can be placed on a website one time, ideally prior to the launch of your website, that will allow all of your tracking codes and scripts to be managed at any time from the external Google Tag Manager interface, which pushes those updates to the site without…
If your YouTube channel has become separated from your Google+ Page, and you’ve been racking your brain and Google search results trying to find a solution to the problem that doesn’t involve losing the hours you’ve spent garnering YouTube views or your beloved Google+ following, there is hope! A lot of the tutorials out there will tell you to log…
The Rails and Ruby communities are huge and highly active. There is a constant flux of new projects, changes and improvements. As with most technological niches, keeping up with the latest Ruby on Rails news can be pretty intimidating. But if you know where to look, you can cut down on a lot of the time you could be spending…