Search engine optimization (SEO) makes your site easy to find when users make a relevant search. One of the biggest factors is the content on your site. In some cases, you may want to improve SEO, but you can’t rewrite a page’s content. The good news is, there are ways to improve your SEO without rewriting your website content. The…
So you’re wondering, What is Agile Marketing? If you want to know how to get the quickest impact, most valuable data, and the biggest ROI for your marketing efforts, you’re in the right place. The simplest way to explain it is that agile marketing applies the idea of continuous improvement to your marketing processes. This means you can capitalize on…
When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital marketing strategy, we do with one of the following goals in mind:…
Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role effective banner ads can…
Hey! If you’re reading this post, congrats! You know that blogging is important, and you’re willing to invest the time to do it well. But understanding the importance of blogging is just the beginning. There is far more that goes into a blogging strategy that effectively attracts strangers to your website and converts those visitors into leads. I recently did…
If your YouTube channel has become separated from your Google+ Page, and you’ve been racking your brain and Google search results trying to find a solution to the problem that doesn’t involve losing the hours you’ve spent garnering YouTube views or your beloved Google+ following, there is hope! A lot of the tutorials out there will tell you to log…
The Rails and Ruby communities are huge and highly active. There is a constant flux of new projects, changes and improvements. As with most technological niches, keeping up with the latest Ruby on Rails news can be pretty intimidating. But if you know where to look, you can cut down on a lot of the time you could be spending…
Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. Integrating social media into your…
One of the great benefits of DotNetNuke is the ability to run multiple websites using the same DotNetNuke installation and database. Each website within your DotNetNuke installation is also referred to as a Portal. DotNetNuke can easily run hundreds of Portals on a single install. After DotNetNuke is first setup, there will be a default Portal which is usually used…
The Forms and Lists module is a very versatile module that allows you to collect, save, and display data as you see fit. For example, you can create a list of staff, employee contact information, documents, articles, and many other things. You can control exactly what data is collected, and you can even control how it is displayed if you are willing…