Hey! If you’re reading this post, congrats! You know that blogging is important, and you’re willing to invest the time to do it well. But understanding the importance of blogging is just the beginning. There is far more that goes into a blogging strategy that effectively attracts strangers to your website and converts those visitors into leads.
I recently did a blogging training with a client who was working to convince his staff that writing blog posts is something that they, as a team, all need to be doing. I was thrilled that he saw potential in the idea of blogging enough to bring his entire staff together for an afternoon to learn about it. But when you have that many people in a room, the inevitable question comes as to what happens when you run out of topics to blog about. So I let them in on a secret. And now I’m going to let you in on it, too.
Here’s the secret: There’s always something to blog about.
Ok, that’s not much of a secret. But it’s true. You just need the right tools at your disposal to get the juices flowing. So next time you find yourself wondering what to blog about, try one of these options.
1. Blog about the last question a lead or current customer asked
One of the most important lessons to learn about blogging is listen to your customers. If one of them has a question, others probably do, too. Blogging about questions you hear is great for a number of reasons. Common questions will be searched frequently, and since we often search in question format, these posts are great for generating search traffic. They also tend to have higher click-through rates in search engines, social media and email newsletters. In addition to driving new traffic, having a blog post that answers a common question gives you a resource to send next time someone asks it. Instead of typing out the response every time or explaining the same scenario over and over, just send the link. This will drive traffic to your website and help establish your authority with potential customers.
2. Blog about the last objection you heard from a prospect
If one prospect objects to your value proposition, odds are great that others out there will have the same objection. The benefits of these types of blog posts are similar to the benefits of the first – great for search volume, click-through rates and credibility. However, question-type posts tend to focus on people in the research or awareness phase of the buyer’s journey. Objection-focused posts are targeted more at those in the consideration phase. Questions help identify the problem; objections allow you to provide a solution.
3. Blog about the top resources you use to complete a specific task
This type of blog post can also be called a curated post. We do this on our blog from time to time, and we always tend to get good traffic and a lot of feedback. curated posts generate engagement because people can contribute their own favorite resources to your list as well. For example, one of our current popular blog posts, both internally and from a traffic standpoint, outlines a list of free stock photography websites. It started out at a list of 5, but has grown to almost double that because readers have commented on their own favorite stock photo websites that we missed. Other examples include top WordPress plugins for specific purposes or examples of different design techniques.
4. Write about “How to” do something
How-to blog posts provide your readers with the solution they are looking for and a great for driving search traffic. Every industry has certain tasks or procedures that require a step-by-step process. Pick a task in your industry that your audience would need to know how to complete and write a how-to blog post that outlines the steps. You can even give the process your own flair to show your company’s personality.
5. Write a list-style blog post
If you don’t have a clear topic in mind, you may also consider writing a list-style post. This might be something like 10 Ways to…or 25 Things to Do When… List style posts have among the highest click-through rate from social media, search results, and email newsletters. They are also highly scannable, which is an important quality for any blog post since, let’s be honest, do people actually read anymore?
6. Create a checklist
Is there something that you do every day, that you have developed a great process for and others could benefit from knowing? Write a checklist-style blog post about it. Include each step of your process and your rationale behind it. Get even more out of this type of blog post by creating a downloadable version of your checklist that visitors can access by filling out a form. At Web Ascender we are huge fans of checklists, so this is a favorite.
You may have started this post hoping to find a silver bullet for blog post topics. While that may not exist, there are some key formulas to make deciding on a topic as easy as possible. What tools or techniques do you use when you don’t know what to blog about? Let us know in the comments!