I’m sure you’ve been told at one point that popups are the worst thing you could ever put on your site. They irritate visitors and discourage them from returning. But this couldn’t be farther from the truth. When popups are used correctly, they are the best way to convert website visitors into customers and/or subscribers. Even the most aggressive popups have been proven to be extremely successful at getting visitor’s attention. But before you add a popup to your website, there are some things you will need to consider. You’ll need to determine what you want to promote, the best way to trigger your event, what it needs to say, and lastly, how you want it to look. By following the steps below, you will be on your way to converting visitors into customers and subscribers in no time.
Step 1: Determine what you want to promote.
Strategically implementing popups is the best way to convert your visitors into customers or subscribers. So determining what you want to promote is key to a successful popup conversion and should be determined on a case-by-case basis. Below are 5 examples of popup promotions that work.
- Registration Form – Use a registration form popup to increase account creations.
- eBook Download – Use eBook downloads to share key information without cluttering your webpage.
- Free Demo – Offer free demos to show users how your product works. Not only does the free demo give you a second shot at selling your product, but you’ll also get one-on-one time with a potential customer.
- Blog/Newsletter Subscription – Share insights of industry specific tips and tricks to viewers who are interested in your product or service.
- Report/Whitepaper Download – Share reports and studies that prove what your doing really works.
Step 2: How to trigger a popup
Determining how you want the popup to be triggered is just as important as deciding what you want to promote and should work hand-in-hand with your promotion. Below are 3 examples of popup triggers that work.
- Time Driven – A time driven popup appears after a user has been on the site for a set amount of time. Typically it is set to give the user time to read a bit about your site before the user is hit with an offer or an action. This type of trigger works great with almost any type of promotion.
- Behavior Driven – A behavior driven popup usually appears after the user has completed a certain set of conditions. Typically it will popup after a user has clicked a few links or has ventured to a specific page. This type of trigger works best with promotions that relate to the page you land on. For example, you may have a popup that is triggered when you get to the blog to sign up for a newsletter or one that appears promoting a downloadable whitepaper when you reach a specific landing page for a product.
- Exit Driven – An exit driven popup is used when a user tries to leave the website. The popup is set to trigger when the mouse moves towards the top of the page or browser window, then hits the user one last time with an offer or action to convert the visitor into a subscriber or customer. This type of trigger works great for scheduling a free demo. The user may leave your site because they don’t completely understand what you are selling, but catching them before they leave with an offer for a demo will increase your chances of turning them into a customer.
Step 3: Determine what your popup should say
Put on your marketing cap and get creative with your words. But don’t go overkill. Quick and simple works best. Don’t load your users with paragraphs of text. Trust me, they won’t read it. And don’t forget to add a form. You’ll want to collect information from the user, even if you’re giving them free information. Here’s what you need to get started:
- A clear call to action
- A form to collect the visitor’s name and email address
Step 4: Get Creative
Now that you’ve determined what your going to promote, how your going to trigger your event, and what it’s going to say, it’s time to wow the customer with something they want to look at. Don’t just plop a form on a white background. Instead use imagery, icons, text treatments, or bright colors to create an impactful experience. Below are 4 creative examples of popups that work!
- Background Image – Background images are always a nice way to create visual interest. But make sure you pick something that makes sense. Don’t just choose a photo that looks good.
- Large Text & Font Variations– Capture the visitor’s attention with large text or creative text treatments.
- Icons – Create icons that go along with your promotion. That is just a little something to help what might be a boring form, become a lot more visually interesting.
- Bright Colors – Nothing grabs my attention more than bright colors used wisely. You’ll want your popup to stand out, but make sure it still goes along with the theme of your website.
Now it’s time to try it out! You’ll be amazed at how well popups work when you use the tips and tricks I’ve given you.