Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer.
Blogging Drives Traffic to Your Website
On average, B2B marketers that use blogs receive 67% more leads than those that do not (Hubspot, 2015).
Each blog post you write creates a new page on your website with fresh content. Each page of content is an opportunity for someone to find your site through search engines. While the homepage and other staple pages of your site aren’t updated frequently, blogging gives your site the ability to regularly be adding new, relevant, and helpful content. This regular activity on your site tells Google that you have an active website, and they should index it more frequently. In turn, Google shares your site with more searchers.
When you write a blog post, think about formatting it in a way that answers a question someone may type into Google. Use Google Adwords Keyword Planner to see what inquiries get the most traffic and base the wording of your blog posts on those results. Being intentional with how you format and phrase the titles and headings of your blog postwill help in driving more traffic to your website.
Blogging Establishes Yourself As An Industry Leader
When customers have questions about products or services in your industry, who do they turn to for answers? If you have an informative blog with answers to their questions, that will make YOU the authority figure for your industry. Since you can’t be available to answer calls and solve customers’ questions around the clock, a blog is how they can still access help from you at all hours of the day. They may not even know to call you—that’s why having helpful information available to current and potential customers is vital to establishing yourself as an industry leader.
Blogging Helps Your Business Achieve Long-Term Goals
You may write a blog post that generates a lot of traffic and leads upon being published—but after the initial hype dies down, that doesn’t mean your blog post is no longer useful. Blog posts written in the past can continue to drive website traffic and leads to your business. The work you put into your blog years ago can still pay off today in helping drive long-term goals. And that’s pretty cool!
So the next time you’re writing a blog post and wondering “is this really worthwhile?”—the answer is YES. Blogging is no longer busy work, meant to be done only when you or a co-worker has extra time at the end of the week. In today’s age, blogging is critical to the future growth of your business. Not only will blogging improve your business and website traffic, but not blogging could have negative effects. Write on, your business will thank you in the months and years to come.