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How Does Blogging Affect Business?

By | Marketing |

Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…

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SEO for Blogging: 8 Best Practices

By | Marketing |

A company blog is among the best tools, if not the best tool, for increasing website traffic. Every new blog post you publish is a new page on your website, and with the right attention to search engines, it’s a new keyword you can rank for in organic search results that will drive visitors searching for your topic to your…

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How To Use Google Hangouts On Air for Your Next Webinar

By | Marketing |

Webinars are a great way to engage your audience by fostering interaction, providing education and offering exclusive information and resources. Holding a webinar also opens the door for valuable feedback from your audience, which will help you better serve them in the future. One of the cheapest and easiest ways to conduct a webinar is through Google Hangouts, and we’re…

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How to Use Channel Partners to Market your Software Product

By | Marketing |

While channel partners  (a partner company and/or value added reseller) do not necessarily create an automatic demand, using them to market your software product offers numerous benefits, including a powerful ability to drive growth, when done right. That’s why we’ve outlined a few key things to focus on in order to successfully use channel partners to market your software product. 1. Approach the…

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