Did you know that the easiest way for a website visitor to interact with your organization directly is through your website contact forms? Website forms are crucial for generating leads and allowing visitors to contact your company instantly without picking up a phone or driving to your location. Below are 7 steps to follow when creating forms that capture leads…
Believe it or not, having a business card is still relevant in the world today. While most people stay connected online in some form, that still doesn’t replace the core purpose and need for a business card – to establish an initial connection with the goal of developing a long-term relationship. This relatively inexpensive marketing tool creates opportunities to interact…
CSS allows you to customize web pages and change various element properties. One of the more powerful things you can do with CSS is animation. CSS animation can bring your website to life and enhance your users’ experience. If you’ve ever worked with CSS3 you might see properties like transform or transition in a stylesheet. CSS3 includes many new ways to dynamically transform your…
I’m sure you’ve been told at one point that popups are the worst thing you could ever put on your site. They irritate visitors and discourage them from returning. But this couldn’t be farther from the truth. When popups are used correctly, they are the best way to convert website visitors into customers and/or subscribers. Even the most aggressive popups…
Google Sheets is one of my favorite web applications. It’s quick, lightweight, and easy to use. For those of you not familiar with Google Sheets, it’s Google’s web-based spreadsheet application. While creating tabular data is the main function of this application, did you know that you can also create dynamic, embeddable charts based on these data values? Let’s take a…
Shooting your own photos is a great way to create authentic content for your website while showing off your work. You don’t always need a professional photographer or special equipment to take great photos, either. Knowing some photography basics can help you take high quality photos with a basic digital camera or even your phone. This is part one of…
It’s not a secret that photographs provide a nice visual experience for people, and text helps convey the message you are trying to communicate. That is why the pattern of placing text on top of large photographs has been a prominent technique in web design for the last few years. However, it’s not as simple as it sounds. There are…
HTML pages are not always better than PDFs. For example, if the main goal is for the user to print something or scroll through a brochure or catalog, PDFs can provide an admirable experience. However, posting an effective PDF to your website can be challenging because search engines may not be able to crawl them, or users may not know…
What is SVG? SVG, or Scalable Vector Graphics, is an XML-based language format supporting two-dimensional graphics. SVG images are comprised of vector-based shapes which are generated by mathematical equations. SVG is nothing new. In fact, SVG was introduce all the way back in the year 2001 (13 years!). But only in the last few years has SVG been fully embraced…
If you’ve been surfing the web or looking for current web trends then you probably noticed that large engaging photography has become a prominent trend in more recent website design. But finding compelling photos that are high resolution and meet your target audience needs can be extremely difficult. Most stock photo sites either provide super cheesy photos of business people shaking…