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How N.A.P. Listings Can Enhance Your Local SEO

By | Marketing |

For small to medium, local businesses, going to Google and typing in their products and services can be discouraging. Major national companies like Amazon and Trulia often dominate search results, making smaller businesses feel like it’s impossible to compete.  But there is one thing they have over the big boys – their location. Google now places a huge emphasis on…

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5 SEO WordPress Plugins to Improve Search Rankings

By | Marketing |

So you have a great WordPress site, but no one is visiting. Now what? There are many exceptional WordPress plugins available to boost your SEO to bring more traffic to your site and generate more leads. I’ve listed out a couple of plugins that I think can improve your search engine rankings to reach the top spot. 1. WordPress SEO…

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Google Analytics: Campaign vs Event Tracking

By | Marketing |

Over the last few years, tracking online visitors has become a necessity for anyone with a website. Analyzing statistics about content, traffic and marketing strategies has become a requirement to correctly evaluate whether the website is effectively reaching and converting its target-audience. As the web continues to expand and grow, new traffic sources and events need to be tracked in…

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Client Feature: Wolverine Human Services

By | Marketing |

At Web Ascender, we have the pleasure of working with a wide range of organizations, from small startups and local non-profits to Fortune 500 and publicly owned companies. While the reasons we love working with our clients are as diverse as our clients themselves, it is always rewarding to work with clients who make a mission of positively impacting their…

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