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how to find evergreen content topics

How to Find Evergreen Content Topics to Continually Drive Traffic

By | Marketing |

Any content you add to your site, from new pages to blog posts to videos and more, will help potential customers find your website. However, the best type of content continually generates traffic, generates strong backlinks to boost your SEO, and increases conversions from visitors to customers or subscribers. This content is considered ‘evergreen;’ it’s continually useful to your audience…

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Landing page vs. Website

Landing Page Vs Website: Which Do You Need And Why?

By | Marketing |

Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations,…

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how to write a great blog post in 2020

How to Write a Great Blog Post in 2020: Step by Step

By | Marketing |

Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2020. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…

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how to create buyer personas

How to Create Buyer Personas

By | Marketing |

Buyer personas, also called marketing personas or customer personas, can help you better understand your customers and reach them more effectively. Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers. Whether you work in a B2C or B2B industry, it is important to understand what your buyers look for and…

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How to Allocate Your Digital Marketing Budget in 2020

By | Marketing |

An accurate, effective digital marketing budget is a critical asset, and is only becoming more important as time goes on. But what makes your budget accurate and effective? If you’re stumped on how to best allocate your digital marketing budget in 2020, we’ve updated our previous post to provide some insight for the future. Here’s how to allocate your digital…

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17 content distribution strategies

17 Content Distribution Strategies to Reach Your Target Market

By | Marketing |

You write excellent content, but you’re not getting value out of it because your target market isn’t seeing it. This is where content distribution comes in. Your content distribution strategy must be a compatible extension of your content marketing strategy in order to reach your target market and make an impact. In this blog post, we’ll explain content marketing strategies…

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