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build b2b blog that drives leads

How to Build a B2B Blog That Drives Leads

By | Marketing |

A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…

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how to write a great blog post in 2021

How to Write a Great Blog Post in 2021: Step by Step

By | Marketing |

Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…

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12 content recycling ideas

12 Content Recycling Ideas to Cut Content Creation Time

By | Marketing |

Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…

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local seo campaign

How to Build a Local SEO Campaign From Scratch

By | Marketing |

If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…

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content marketing creation strategy

3 Steps to Create a Content Marketing Strategy That Works

By | Marketing |

Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…

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The Quick-Start Strategic Marketing Plan Template

The Quick-Start Strategic Marketing Plan Template

By | Marketing |

The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…

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