Subscribe to our newsletter

  • This field is for validation purposes and should be left unchanged.
how much traffic should my website have

How Much Traffic Should My Website Get?

By | Marketing |

Website traffic is important for measuring the effectiveness of your website. But it can be difficult to know what to expect. How much traffic should your website get? How do you know? There are a number of factors to consider, including your industry, website history, and your goals. What Does Website Traffic Measure? How much traffic your website gets can…

Read More
does my website need a privacy policy?

Do All Websites Need a Privacy Policy?

By | Marketing |

Users are more concerned about their online privacy than ever before. Data leaks, surveillance threats and dubious marketing techniques have caused many users and governments to ask; what are websites using our data for? Don’t we have a right to know? Many have said yes. This is where your website’s privacy policy comes in. Every website needs a privacy policy….

Read More
how to calculate and reduce CPL

How to Calculate and Reduce Cost Per Lead

By | Marketing |

Inbound marketing focuses on giving the right person the right content at the right time, for the lowest cost. An integral part of this strategy is reducing cost per lead (CPL). Knowing how to calculate and reduce cost per lead ultimately means increasing your ROI. With a wealth of information showing who your customers are and how they find you,…

Read More
8 seo best practices and why they work

8 SEO Best Practices for 2020: What Works, What Doesn’t, and Why

By | Marketing |

Search engine optimization (SEO) can be a tough subject. Search engine algorithms change constantly, which means SEO best practices also have to change for your content to be discoverable. Many bloggers, copywriters, and webmasters want to know; which SEO best practices actually make a difference? How much of a difference do they make? And do these strategies still work in…

Read More
improving visitor to lead conversion rates

Improving Your Visitor to Lead Conversion Rate with the Conversion Path

By | Marketing |

Your web visitors become leads and customers by following your website’s conversion path. This starts with a curious visitor on an entry page and ends with a customer completing a purchase, requesting a quote, or subscribing to a service. To improve your visitor to lead conversion rate, it’s important to understand the conversion path web visitors take. By tracking data…

Read More
how to find evergreen content topics

How to Find Evergreen Content Topics to Continually Drive Traffic

By | Marketing |

Any content you add to your site, from new pages to blog posts to videos and more, will help potential customers find your website. However, the best type of content continually generates traffic, generates strong backlinks to boost your SEO, and increases conversions from visitors to customers or subscribers. This content is considered ‘evergreen;’ it’s continually useful to your audience…

Read More
Landing page vs. Website

Landing Page Vs Website: Which Do You Need And Why?

By | Marketing |

Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations,…

Read More
how to write a great blog post in 2020

How to Write a Great Blog Post in 2020: Step by Step

By | Marketing |

Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2020. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…

Read More
  • Free Ebook: 5 Common Mistakes to Avoid When Building a Website Download Now ›