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How to Use the Google AdWords Keyword Planner

By | Marketing |

Google’s Keyword Planner is a free tool included in their AdWords advertising service to help both new and experienced advertisers build or expand their search network ad campaigns. Here you can research keywords and get historical statistics and traffic forecasts to help you build a truly successful ad campaign. Today we’ll go through how you would use the Keyword Planner…

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How to Create an Ebook with Google Slides

By | Marketing |

Creating quality marketing content for your website doesn’t have to be difficult. Even those who lack creativity can create beautiful Ebooks to be shared on their website and social media pages. Ebooks are an easy and digestible piece of content that allows you to increase traffic to your website, influence potential customers and increase leads over time. One method for…

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How to Write Better Lead Nurturing Emails

By | Marketing |

Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. 1. Set a Specific Goal for Lead Nurturing Email Campaign When developing an email nurture campaign,…

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20 Marketing Automation Statistics That’ll Blow You Away

By | Marketing |

Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are turning to marketing automation to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation…

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The Difference Between Marketing Automation and Sales Automation

By | Marketing |

To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business. Marketing Communications. The purpose of marketing communications generally is to target greater amounts of prospective or current customers…

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How to Set-Up Your First Lead Nurturing Campaign

By | Marketing |

Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…

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4 Examples of Successful Drip Marketing Campaigns

By | Marketing |

The power of today’s email marketing is derived from the use of what some call drip marketing campaigns or email automation. You build your email marketing campaign one time, and then use it on an ongoing basis to reengage and nurture leads and customers. And because these emails are automatically triggered, they’re not resource intensive. With drip email campaigns you are in…

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How Does Blogging Affect Business?

By | Marketing |

Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…

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