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How to Use Email Marketing to Promote Your Next Webinar

By | Marketing |

Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to…

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How To Use Google Hangouts On Air for Your Next Webinar

By | Marketing |

Webinars are a great way to engage your audience by fostering interaction, providing education and offering exclusive information and resources. Holding a webinar also opens the door for valuable feedback from your audience, which will help you better serve them in the future. One of the cheapest and easiest ways to conduct a webinar is through Google Hangouts, and we’re…

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How to Use Channel Partners to Market your Software Product

By | Marketing |

While channel partners  (a partner company and/or value added reseller) do not necessarily create an automatic demand, using them to market your software product offers numerous benefits, including a powerful ability to drive growth, when done right. That’s why we’ve outlined a few key things to focus on in order to successfully use channel partners to market your software product. 1. Approach the…

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