Your sales team probably answers a lot of the same questions every day. How does this work? Who is this for? How much does it cost? Those conversations are important, but your website can do some of that early work. A good website should answer some broad questions right away, and can advance conversations between sales and prospects from the…
When your website is easy to navigate and enjoyable to look at, users will want to stay and they’ll be able to take the next step easily. That means they’ll be more likely to contact you or make a purchase. However, if visitors feel confused, uncertain, or frustrated, they’re more likely to click away. Understanding points of friction on your…
Competition is high across many industries and it can be difficult to stand out in a saturated market. Differentiation can be challenging; doing something different can mean taking a wrong turn and leaving space for competitors to overtake you. However, blending into the crowd also means your business is in danger of getting overlooked by customers. Differentiation is still possible,…
If you find that users aren’t sticking around your website and bounce rates are high, you might be wondering what you’re doing wrong. It can be difficult to strike a balance between the strategies that help users make a purchase or convert and strategies that keep users on the site. In some cases, your users might simply be annoyed. There…
Your website is a critical part of your organization. It’s how people find you, learn about what you do, and decide whether or not to engage. But maintaining a high-performing website has a lot of moving parts. It requires attention to accessibility, search engine optimization, performance, and security. For many people, that’s a lot to manage. We’ve developed a simple…
For more than a decade, content marketing has been one of the most effective ways for businesses to attract customers online. But customers’ research processes are changing. Today, many people are turning to AI assistants and generative search tools to get answers quickly. This often means they don’t have to visit a website at all. So, how can you adapt…
Social media can be an effective way to connect with potential customers. But as your presence grows across different platforms, managing content can quickly become time-consuming and inefficient. Social media management platforms can help streamline scheduling and provide performance insights. However, there are a lot of options. Let’s compare a few social media management platforms, including their features, pricing, and…
Deadlines for ADA website compliance are approaching quickly for many public entities. With new federal requirements taking effect on April 24, 2026 and April 26, 2027 (for smaller entities), state and local governments are expected to make their digital services accessible to all users. If you’re responsible for managing a municipal, county, or state website or software system, this raises…
At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…
Without a clear roadmap, even the best digital marketing efforts can miss the mark. A digital growth roadmap helps to align all different aspects of your business around a shared direction. But building a digital growth roadmap isn’t easy or automatic. Let’s take a look at how to build a digital growth roadmap that works. Start With Business Outcomes Many…
