When looking for a store, restaurant, service or product, most customers turn to Google at some point in their search. Google reviews are a compass for many customers, showing them which businesses have provided positive experiences, and which haven’t. If your business doesn’t have many Google reviews, or your overall rating isn’t where you’d like it to be, customers might…
Updating your content can be an easy and effective way to get more traffic, and get more value from what you’ve already created. Every year, it’s a good idea to take a look at your content, see what content has lost traffic, and consider refreshing it. For many businesses, blog posts are an important part of organic traffic generation. With…
Have you ever received just the right information at just the right time? If you have, it probably got your attention. This is the goal of digital marketing; winning your leads over with just the information they need, right when they’re looking for it. Email is a key part of this strategy. In this blog post, we’ll discuss how you…