Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…
The majority of online searches are now made on a mobile device. This number will only increase as more and more people around the world get online using a mobile device. It’s more important than ever that your website is now mobile-friendly. If you’ve taken a look at your site on your smartphone or another device, and you’ve found it…
When many big events moved online in the wake of the COVID-19 pandemic, many organizers and attendees found themselves navigating virtual conferences for the first time. Some may have enjoyed the benefits of an online event and may want to keep an online component in the future. Promoting an online event can present unique challenges, however. Let’s take a look…
There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. Web best practices change fast, so we’ve…
Lead magnets can be highly effective tools to gain new leads and win new customers. Getting creative with your lead magnets can help you add even more leads this year. Let’s take a look at creative lead magnets to win new customers in 2022. What is a Lead Magnet? Lead magnets are free content pieces a prospective customer downloads in…
Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post to include additional information on color theory and how it relates to…
Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…
Google’s latest update, MUM, uses artificial intelligence to give users the best results yet, and answer questions with surprising sophistication. So how does this affect your website and how users find you online? Google’s MUM Update: What is it? Last year, Google announced the use of Multitask Unified Model, or MUM, as a part of their search algorithm. MUM will…
If you considered ramping up your digital marketing strategy, but you’re not sure how, 2022 is a good year to start. Maybe you already have a digital marketing strategy, but you’d like to expand and get ahead of new trends. In this blog post, we’ve taken the most popular and powerful digital marketing trends of 2022 and distilled them into…
As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
