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How to Calculate Google Adwords ROI

By | Marketing |

Google gives advertisers the ability to place ads based on specific searches. As the largest search engine in the world, this gives businesses large and small huge opportunities. According to the Google Economic Impact Report, average Adwords ROI is 100%. With the proper set-up, it’s easy to calculate your own Google Adwords ROI, and make sure you’re not overspending. The…

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The Beginner’s Guide to Setting Up Facebook Ads

By | Marketing |

With highly sophisticated targeting and the largest user base of any social media platform (over 1.5 billion daily active users, as of 2019), Facebook presents one of the most lucrative advertising opportunities available. Businesses large and small utilize Facebook ads to expand their reach, sell more products, and engage with their audience. Facebook’s unique ad buying system makes it easy…

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get the most bang for your marketing buck

Get the Most Bang for Your Marketing Budget in 2019

By | Marketing |

An optimized marketing budget can quickly grow your business, while an inefficient one can quickly detract from it. To get the most bang for your marketing budget in 2019, you’ll need to consider your strategy, tools, and your time. With highly focused targeting, efficient implementation, and affordable tools, you can maximize value from every marketing activity and asset. 4 Ways…

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how to do a competitive analysis

How To Do a Competitive Analysis in 2019 [with Template]

By | Marketing |

Understanding where your competitors stand in your industry can help you target unexplored markets or shift your brand position to resonate with more customers. Whether you are a new business, you are considering starting, or you are reassessing your market position for the new year, it’s important to know how to do a competitive analysis in 2019. Make a copy…

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11 Essentials for Your Marketing Tech Stack in 2019

By | Marketing |

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas Group) As 2019 approaches, it’s time to begin planning for digital marketing success in the new year. Next year, streamline your marketing processes with marketing tech stack tools to increase overall efficiency and spare yourself a headache. Marketing technology is an ever growing aspect…

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how to build an accessible site

How to Build an Accessible Website

By | Design, Development |

At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…

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Digital Marketing KPIs

23 Digital Marketing KPIs Every Marketing Director Should Report On (And FREE Scorecard!)

By | Marketing |

Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…

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