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Lead Nurturing Best Practices To Drive Conversions

5 Lead Nurturing Best Practices to Drive Conversions in 2018

By | Marketing |

Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this process from start to finish, beginning with traffic generation, turning visitors into leads and finally into customers and evangelists. Lead nurturing—the process of turning leads into sales—is an…

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6 Point Inbound Marketing Website Checklist

6-Point Inbound Marketing Website Checklist to Jumpstart Your Campaign

By | Marketing |

Inbound marketing connects interested customers to the content—and, ultimately, the products or services—they need. At the crux of this strategy is your company’s website. For inbound marketing to succeed, your company, marketing strategy, buyer personas, and your website must all be in alignment. If your website isn’t designed to fulfill the needs of your customers and your marketing objectives, even…

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Lead-generating interactive website feature ideas

13 Lead-Generating Interactive Website Feature Ideas

By | Marketing |

Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can provide potential leads are interactive website features. These features can create instant value for your lead and place you as an industry leader keeping potential leads coming back…

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Conduct A Social Media Audit

How to Conduct a Social Media Audit for Your Brand

By | Marketing |

Your brand’s social media strategy shouldn’t be a guessing game. Through trial and error you can discover what your target audience actually finds interesting, and make changes to your social media strategy with that data. To ensure your social media strategy is reaching its full potential, you should conduct a social media audit on a quarterly basis. Here are 9…

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Tofu, mofu and Bofu content types

27 ToFu, MoFu, and BoFu Content Types for Your Sales Funnel Stages

By | Marketing |

As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. For lead nurturing to be effective, businesses have to understand how their customers move through sales funnel stages, and what content customers look for before they make…

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Successful email marketing strategy 2018

9 Tips for a Successful Email Marketing Strategy in 2018

By | Marketing |

Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy in 2018, you may need to change things up drastically. Email marketing is only effective…

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Digital Marketing Data Analysis Strategy

The 4-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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usability testing approach

5-Step Usability Testing Approach Anyone Can Follow

By | Design, Development |

Have you ever watched a prospect use your website? Likely, the answer is “no” (if you have, great job!). Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so…

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