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Successful email marketing strategy 2018

9 Tips for a Successful Email Marketing Strategy in 2018

By | Marketing |

Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy in 2018, you may need to change things up drastically. Email marketing is only effective…

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Digital Marketing Data Analysis Strategy

The 4-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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usability testing approach

5-Step Usability Testing Approach Anyone Can Follow

By | Design, Development |

Have you ever watched a prospect use your website? Likely, the answer is “no” (if you have, great job!). Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so…

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how much do facebook ads cost

How Much Do Facebook Ads Cost?

By | Marketing |

How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story. Understanding what factors affect how much Facebook ads cost can help you lower costs without lowering conversion rates. When you know how…

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reasons to hire marketing agency to manage ads

7 Reasons to Hire a Marketing Agency to Manage Your Digital Ads

By | Marketing |

You want to improve your marketing campaign, but your team has reached the end of their digital expertise or the time they can spend managing digital ads. There are many reasons to hire a marketing agency to manage your digital ads, and chief among them is time-savings, specialized expertise, and optimized performance. Digital advertising is one of the fastest moving…

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How to do a website content audit with your team

How To Do A Website Content Audit Like A Pro

By | Marketing |

An annual website content audit keeps your site fresh and ranking well. When you know how to do a website content audit properly, you’ll get useful insights to improve your content strategy. A thorough website content audit is labor intensive, and it’s important to have a strategy in mind beforehand, otherwise the audit can go on for days and ROI…

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Google My Business Post

How To Use Google My Business Posts To Get More Customers

By | Marketing |

Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start. How…

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