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how to do a competitive analysis

How To Do a Competitive Analysis in 2019 [with Template]

By | Marketing |

Understanding where your competitors stand in your industry can help you target unexplored markets or shift your brand position to resonate with more customers. Whether you are a new business, you are considering starting, or you are reassessing your market position for the new year, it’s important to know how to do a competitive analysis in 2019. Make a copy…

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11 Essentials for Your Marketing Tech Stack in 2019

By | Marketing |

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas Group) As 2019 approaches, it’s time to begin planning for digital marketing success in the new year. Next year, streamline your marketing processes with marketing tech stack tools to increase overall efficiency and spare yourself a headache. Marketing technology is an ever growing aspect…

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how to build an accessible site

How to Build an Accessible Website

By | Design, Development |

At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…

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Digital Marketing KPIs

23 Digital Marketing KPIs Every Marketing Director Should Report On (And FREE Scorecard!)

By | Marketing |

Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…

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6 Tips for Accurately Calculating ROI

6 Tips for Accurately Calculating ROI on Marketing Spend

By | Marketing |

Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI (MROI) may seem like a straightforward formula at first, but it is not so simple. A number of issues can quickly throw your numbers off and make your…

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Generate higher quality web leads

How to Generate Higher Quality Web Leads in 6 Easy Steps

By | Marketing |

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in leads that are actually going to convert? For starters, understand who’s a qualified lead and who’s not. Qualified Leads vs Unqualified Leads Whether a lead is qualified or…

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