When it comes to SEO, blogs can serve a number of purposes. As a source of new content on a regular (or not so regular, for many of us) basis, your blog are often what keep your website fresh and ultimately what drives Google back to index more pages on your site. Additionally, with every blog post, another page is added to your site. More pages on your site means more pages for Google to index, which means more pages your website can rank for in search engines. And finally, blogs allow you to implement highly-targeted cross-linking, something that is so necessary to building strong internal linking structures within your site. But in order to get the most out of all three of these benefits, it is important to properly set the tone for each and every post with an effective, SEO-friendly blog title. Here are two tips to help you learn how to write blog titles for SEO.
Know your keywords
The first step in writing effective blog titles for SEO is knowing the keywords that you wish to rank for. This means not only identifying the phrases that are most relevant to your topic, but also doing your research to determine what your audience is actually searching for. Using Google’s Keyword Tool can help you to get a better idea of how many people are searching for your keywords as well as how stiff your competition is. Finding the proper balance between relevance and uniqueness is essential to seeing the traffic results you desire from your blog posts.
TIP: You want the titles of your blog posts to be relevant enough to other pages on your site that linking from one to the other makes sense in the eyes of Google and your readers, but be sure to avoid targeting the same keywords in a blog post that you are targeting on other pages within your site. When you target the same keyword or phrase on different pages, you end up competing with yourself in Google results–something you definitely want to avoid in order to achieve the highest possible rankings.
Format, format, format
When it comes to blog post titles, format means everything. It affects what you show up for in search engines, it determines whether or not searchers even click on your link, and it influences the overall effectiveness of your post. Action-oriented, concise, and compelling are all characteristics of effective blog post titles, and chances are good that the next blog post you click from a Google search result will employ one of these tactics.
So how do you format blog posts in ways that intrigue readers and drive them to action? Tell them that you are going to answer their questions, define the goals of your article, and be brief in doing so. An example of a blog post title that answers a question might be “How to Install a WordPress Plugin” while an actionable title might be something like “Writing Better Blog Post Titles.” Lists, such as “5 Social Networks for Small Business” or “10 Google Search Tricks and Tips” are concise and compelling. But above all, each of these examples include phrases that you could envision yourself typing into Google. Formatting blog post titles in ways that make them compelling to click on and relevant to the goals of searchers can go a long way in providing your blog posts with more search traffic.