Marketing

SEO for WordPress

By April 11, 2016 No Comments

Improving the SEO of your WordPress site can be a detailed and daunting task. But with a few tips, plugins, and tricks, you can quickly become a master of SEO for WordPress.

SEO for WordPress: Getting Started

Set each page to have a specific keyword or phrase that will be the focus of the page. Once that is decided, incorporate that keyword or phrase into the following locations:

  • Article Heading: The keyword should go into the title of the article.
  • Page Title: The page title tag is the title that appears when it appears in a Google search result. It’s the title that appears your browser’s tabs along the top of your screen. The page title should be between 60 and 70 characters long. Page title tags are one of the most SEO important factors on your page because Google often reads those first when indexing sites.
  • Page URL: Add the keyword into the URL of the page. For blogs, WordPress does this automatically if the article heading includes the keyword.
  • Content: Be sure the large bodies of text include the keyword throughout the content. The first sentences of paragraphs are especially good places to include the keyword or phrase, because it makes the topic immediately known to search engines.
  • Meta Description: The meta description is the description that appears on Google search results, below the page title. Meta descriptions can be no longer than 156 characters, so maximize that character availability by enriching it with keywords.
  • Subheadings: If your content has H2s or H3s, try to include the keywords in those locations.

All of the above tips emphasize the importance of including the keyword or keyword phrase in certain areas of the page. When doing this, be careful to not force the keyword into places where it’s completely unnatural. Google recognizes keyword-stuffing and penalizes websites for it.

WordPress SEO Page Analysis

Once you have drafted your WordPress blog or page of content, it’s time to review and analyze your work for SEO.

  • Word count for SEO: Blogs and content pages should have a minimum of 300 words. Beef up your body paragraphs if you come up short of 300!
  • Outbound Links: Find partners on other websites that are relevant to your industry. If you write something that’s applicable to their site, give them a link. Outbound links are favorable to your SEO. By partnering with them, they may start linking to your site—backlinking—and your SEO for WordPress sites will improve even more.
  • Evaluate the readability of the content. Short sentences improve readability. Edit elongated sentences into shorter and clearer sentences.

Recommended SEO Plugin for WordPress

Yoast is a fantastic plugin to add to your WordPress site. Use it to review the SEO suggestions mentioned above. Use it to review your blog posts for the WordPress tips mentioned above. Additionally, Yoast gives you a readability score, so it analyzes beyond objective SEO guidelines, and can actually process the content for subjective SEO scores. Take a look at these Chrome extensions that will improve your SEO for WordPress.

Start thinking how you can implement better SEO for WordPress sites that you own or manage. After enough practice, writing and organizing your content with and SEO-mindset will become second nature.

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