Many of the sites that you access today incorporate a variety of buttons within its page content. These buttons might be associated with a form, a link, or some other site interaction. Buttons are nothing new but they’ve come along way since the early days of the world wide web. Buttons are a great way to attract the user to…
Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role effective banner ads can…
At Web Ascender, we create a slew of websites, mobile applications, design, and marketing initiatives to help promote our clients’ work. A portion of the web applications we create help our customers create solutions that satisfy the needs of their own customers or business. While there are endless lists of technologies and off-the-shelf products that are great for various web…
In this post we will briefly examine some of the current and rising technologies, trends and practices in web development. We will attempt to get a sense of the future of web development in general and what problems, tools, technologies and languages might become increasingly relevant in the future. The continuing rise of javascript and the web development stack Javascript…
If you’re not careful, the communication tools you use every day might be exposing sensitive information about yourself, your business, or your customers, to some nefarious characters. Hackers and identity thieves are real, and many of them use some form of “digital snooping” to collect the information they need to do their damage. Usernames, passwords, account numbers, and other kinds…
Developing and testing your website in every environment ensures a consistent experience across all devices. If you’re like me, my main machine is a Mac. But I know that Windows users are an extremely important demographic for most of my websites. Browser differences are commonplace and need to be dealt with. Today, let’s look at how we can set up…
In this post we will look at the patterns and tools available to us in Ruby on Rails for organizing our code. This is important for several reasons. Good organization helps make our code easier to read and easier to maintain. It also encourages separation of concerns and a scalable codebase, making future development more efficient. The Rails framework obviously…
In an earlier post we introduced elasticsearch, the searchkick gem and how to use them in Rails. In this post we will consider more complex searches and examine the options available to us in both searchkick and elasticsearch. Elasticsearch is sort of like a very large, complex NoSQL document based database. The rough idea is that every record we want…
Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…
Few things bring more frustration to a web designer than creating a design in Photoshop and not being able to translate it to the web. If you’re like me, you probably find yourself using Photoshop blending modes on images and text to create stunning effects but getting those effects to apply on your websites can be impossible without using large…
