Once you have made the decision to create a lead nurturing email campaign, there is much to strategize! Whether this is your first or hundredth nurture campaign, take a look at the following tips to see how you can write better lead nurturing emails. 1. Set a Specific Goal for Lead Nurturing Email Campaign When developing an email nurture campaign,…
Over the last few years technologies and frameworks built around ‘real time’ web applications have become incredibly popular. Javascript libraries and frameworks such as Angular, React, Ember, Meteor and ExtJS are some of the better known examples. In this post we will look at how to use and implement the React javascript library in Rails via the ‘react-rails’ gem. We’ll…
Why write a blog post about print stylesheets? Good question! This day and age it seems like most folks just save content to their tablet or mobile phone for later viewing. The question you, the site builder, need to ask is “What percentage of incoming traffic will print my content?” Think about it. Have you ever printed off a recipe…
Companies in a wide variety of industries have been rapidly changing their outlook on the relationship between marketing and sales. Traditional sales efforts, like outbound cold calls, are no longer as effective as they used to be. Instead companies are turning to marketing automation to bridge the departmental gap and generate more qualified leads. Taking a look at marketing automation…
To understand the difference between marketing automation and sales automation, you first have to consider the differences between marketing communications and sales communications. Each has different methods, purposes, and disciplines, but they both work together to achieve one goal: get more business. Marketing Communications. The purpose of marketing communications generally is to target greater amounts of prospective or current customers…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…
I love Chrome’s DevTools package. It provides me with the necessary tools to test and fix bugs within my websites and web applications. I don’t own an Android device but in some cases I find bugs directly connected to it’s browser through the use of an emulator. Wouldn’t it be great to use the same DevTools in this emulated environment?…
When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital marketing strategy, we do with one of the following goals in mind:…
This post is a follow up to my original post on how you can configure your iPad (or iPhone) to lock the user into a single application. This can be extremely useful if your iPad is used in a public area of your office, or as a kiosk display at a trade show. My previous post used the “Guided Access”…
The power of today’s email marketing is derived from the use of what some call drip marketing campaigns or email automation. You build your email marketing campaign one time, and then use it on an ongoing basis to reengage and nurture leads and customers. And because these emails are automatically triggered, they’re not resource intensive. With drip email campaigns you are in…
