Many websites have recently taken heavy hits to their organic traffic. Some of the strategies that used to work are no longer paying off, and simply creating high-quality content isn’t getting the notice that it used to. Let’s take a look at a few SEO strategies to bring traffic back after a slump. 6 SEO Strategies to Bring Traffic Back…
Digital marketing can be a complex subject, especially if you’ve already devoted so much time and energy into mastering your manufacturing career. You don’t have to become an expert in digital marketing, but it can be helpful to get some working knowledge. This knowledge can help you jumpstart a digital marketing strategy for your manufacturing business, or find the right…
Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression. You need both to make your online first impression really shine. In some situations, a website may be more…
With so many different things vying for your audience’s attention today, it’s hard to create something that stands out. The right downloadable content or lead magnet can help you start a relationship with a potential customer or client, but only if your content is actually helpful and engaging. To help this process, we’ve built a list of creative downloadables to…
Content marketing is a powerful tool to gain your audience’s attention, and turn them into customers. With the right content, you can show your potential customers the quality of your business, services, and products, while also helping them solve a problem. For this strategy to be effective, it’s important to organize your content in a way that makes sense with…
Have you thought about reworking or refreshing your website, but you aren’t sure if it’s time? Maybe you’re wondering what your website refresh or rework should do, or you don’t have concrete goals in mind. Let’s take a look at a few reasons why you might rework your website, and what results you might achieve. When Should You Rework Your…
Generative AI models like ChatGPT are able to answer questions and provide information much faster than it would take a person to read through search results and gather their own conclusions. Does this mean AI will replace search engines? Are we at the beginning of a shift in how we use the internet? Let’s see how AI is poised to…
Forms are an important part of your lead-generating strategy. When building forms in digital marketing, it can also be difficult to strike the right balance between information-gathering and simplicity. Let’s take a look at some form templates and tips to build a better form to increase submission rates. 7 Ways to Build Better Forms and Raise Conversion Rates 1. Assess…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Landing pages are a critical part of selling products, getting subscriptions, and,ultimately, attracting customers’ attention online. Perfecting your landing pages can mean outperforming competitors, and maximizing conversions and sales. Your landing page copy is a key part of this. Let’s explore some strategies for optimizing persuasive copywriting for landing pages. 8 Persuasive Copywriting Strategies for Better Landing Pages First, what…