Google Analytics is a powerful digital marketing tool. You may have heard that Google Analytics as we know it is changing, and the classic platform will stop gathering data as of July 1, 2023. You may also be wondering what this entails, what Google Analytics does, and how these functions might change. In this blog post we’ll briefly review what…
What works in marketing, advertising, and sales is constantly shifting. I’ve reviewed 13 tactics that organizations have used over the years to grow their business. See what used to work, what is working today, and see what marketing and sales strategies might work for you in 2023. 13 Marketing and Sales Strategies in 2023 1. Cold Calling A decade ago,…
From social media to webinars to video tutorials and more, there are now dozens of ways to share important messages. Though it’s been around for decades, email is still one of the most effective digital marketing strategies to engage your customers. This list of B2C email templates will help you engage your customers in many different situations. 9 B2C Email…
Google Analytics 4 (GA4) is the new wave for website and app analytics tracking for your business, and it will soon replace Universal Analytics (UA) altogether. In this article, we’ll go through what’s changing, and the keys to using GA4 for all it’s worth. What are the Main Differences and Advantages of GA4? If you have been using Universal Analytics…
In just the last two years, we’ve seen a lot of changes. The way we work, shop, travel, learn, and even the way we eat has changed in some way. This also means that the way we buy—and decide what to buy—has changed. Looking forward and examining emerging trends can help digital marketers and businesses connect with customers better. We’ve…
Search engine optimization (SEO) makes your site easy to find when users make a relevant search. One of the biggest factors is the content on your site. In some cases, you may want to improve SEO, but you can’t rewrite a page’s content. The good news is, there are ways to improve your SEO without rewriting your website content. The…
Just about anyone who’s surfed the net has seen a pop-up ad. Pop-up ads, also called interstitial ads, are great tools for marketers, but generally less enjoyable for consumers. So how can marketers and business owners create pop-up ads that actually work? Let’s take a look at best practices for pop-ups in 2022. Best Practices for Pop-Ups in 2022 Why…
Google Analytics is changing. The transition from Universal Google Analytics, which you’re probably using unless your website was built in the last two years, to Google Analytics 4 means business owners and marketers will get more capabilities, but they’ll need to make some changes as well. Here’s what business owners need to know about moving to Google Analytics 4. What…