To effectively gather leads and turn them into customers, sales and marketing alignment is essential. When these teams work well together, the sales and marketing funnels can flow seamlessly, bringing in more leads, closing more sales, and making customers happier. But if they don’t work together well, leads can be dropped, the wrong market may be targeted, and it can…
With the New Year drawing closer each day, it’s time to get in tune with what to expect from the world of digital marketing in 2019, and what you need to do to prep your digital strategy for it. The digital marketing world is evolving rapidly and the need to keep up can be overwhelming. Which is why in today’s…
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas Group) As 2019 approaches, it’s time to begin planning for digital marketing success in the new year. Next year, streamline your marketing processes with marketing tech stack tools to increase overall efficiency and spare yourself a headache. Marketing technology is an ever growing aspect…
Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect SaaS product? To effectively execute your SaaS product launch plan you need to first make sure you have a viable audience. Selling your early adopters on key features and functionality can give you the blueprint for building the best version…
Spending money on marketing isn’t really optional when trying to grow your business. However, there’s debate about where that money should go. If you’re stumped on how to best allocate your digital marketing budget in 2019, here are tips for how to spread your budget to get the greatest ROI. Here’s how to allocate your digital marketing budget in 2019…
Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…
Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI (MROI) may seem like a straightforward formula at first, but it is not so simple. A number of issues can quickly throw your numbers off and make your…
52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in leads that are actually going to convert? For starters, understand who’s a qualified lead and who’s not. Qualified Leads vs Unqualified Leads Whether a lead is qualified or…
Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the year. When you approach the process with care, take time to gather data, and aim carefully, your marketing strategy will hit the right customers and drive results. We’ve…
Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a…