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how to promote online events

How to Promote Online Events

By | Marketing |

When many big events moved online in the wake of the COVID-19 pandemic, many organizers and attendees found themselves navigating virtual conferences for the first time. Some may have enjoyed the benefits of an online event and may want to keep an online component in the future. Promoting an online event can present unique challenges, however. Let’s take a look…

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duplicate content on different domains hurts your website

8 Ways Duplicate Content On Different Domains Hurts Your Website

By | Marketing |

There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. Web best practices change fast, so we’ve…

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digital marketing data analysis strategy

The 6-Step Digital Marketing Data Analysis Strategy to Drive Business Growth

By | Marketing |

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…

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google's mum update

Google’s MUM Update: What is it and What Does it Mean for Your Website?

By | Marketing |

Google’s latest update, MUM, uses artificial intelligence to give users the best results yet, and answer questions with surprising sophistication. So how does this affect your website and how users find you online? Google’s MUM Update: What is it? Last year, Google announced the use of Multitask Unified Model, or MUM, as a part of their search algorithm. MUM will…

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12 Ways to Improve Your Google Rank in 2022

By | Marketing |

Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up-to-date. We’ve updated this…

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