Your web visitors become leads and customers by following your website’s conversion path. This starts with a curious visitor on an entry page and ends with a customer completing a purchase, requesting a quote, or subscribing to a service. To improve your visitor to lead conversion rate, it’s important to understand the conversion path web visitors take. By tracking data…
Any content you add to your site, from new pages to blog posts to videos and more, will help potential customers find your website. However, the best type of content continually generates traffic, generates strong backlinks to boost your SEO, and increases conversions from visitors to customers or subscribers. This content is considered ‘evergreen;’ it’s continually useful to your audience…
Digital marketing is on the rise and will continue to grow in 2020. Going into the second decade of the 2000’s, not having an effective digital marketing strategy means your business is behind. However, if you’re new to digital marketing or still working on optimizing your strategy, it’s never too late. Get on board with these 5 digital marketing trends…
Search engine optimization (SEO)—making your site easy to find on search engine—is determined by many factors. One of the biggest factors is the content (text) on your site. In some cases, you may want to improve SEO, but it’s not possible to actually rewrite the content of your site. The good news is, there are ways to improve your SEO…
Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression; your handshake, greeting, or smile. You need both to make your online first impression really shine. In some situations,…
Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up to date on…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2020. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Buyer personas, also called marketing personas or customer personas, can help you better understand your customers and reach them more effectively. Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers. Whether you work in a B2C or B2B industry, it is important to understand what your buyers look for and…
An accurate, effective digital marketing budget is a critical asset, and is only becoming more important as time goes on. But what makes your budget accurate and effective? If you’re stumped on how to best allocate your digital marketing budget in 2020, we’ve updated our previous post to provide some insight for the future. Here’s how to allocate your digital…