As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Social media has become a powerful tool for connecting with people around the world. Some businesses use social media to communicate with consumers, make connections, and reinforce their brand, while others have not found how their brand fits into the social media universe. It may be unclear how social media can lead to actual lead generation. Here are 8 social…
A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…
This last year brought many unexpected changes and challenges to many aspects of life. As the COVID-19 pandemic closed many storefronts, online search volumes changed in ways no one predicted. While a vaccine is likely to bring a much more positive 2021, the effects of COVID-19 are likely to linger. Some of the digital marketing trends in 2021 have changed…
If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…
Your brand identity accomplishes many things for your business; it tells customers what your business is like, attracts the attention of your target market, and helps customers remember your business. Your brand identity also helps to guide design decisions, like paint colors for your office, the tone and colors of your brochures, the look and feel of your website, and…
Your brand shows customers and potential customers what your business is about. The colors, fonts, voice, logo, and other aspects of your brand make your business memorable, and help to show customers what they can expect from you. When all of your brand elements work together cohesively, you can create a powerful brand image. In this blog post, we’ll walk…
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…