Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a reminder of some forgotten tactics, or introduction to small improvements you can make.
Each of these eBook holds its own advantage, and branches out into topics that might overlap with other aspects of marketing, making you a more savvy marketer. We’ve updated and added to this list in 2020 to give you the most thorough up-to-date information.
Content Marketing eBooks
Search Engine Journal (SEJ) is the go-to resource for news and trends in the digital marketing world. For this helpful, free digital marketing ebook, the experts at SEJ partnered with BKA Content to elaborate on the details of content marketing. Creating exceptional content and knowing how to spread the word are vital parts of digital marketing. This digital marketing ebook takes you through content marketing, how it’s changed, and how you can get started in 2020.
With more than 80 pages of industry standards and actionable ideas for building a successful web presence, this guide will leave you with a brand new outlook on how to market to your future customers and how to turn your website into an effective sales machine. This eBook is truly the ultimate guide to website development. It covers the benefits of a good website, the in’s and out’s of setting one up, publishing and promoting a website, as well as tracking its effectiveness and learning how to make money off of it.
Email marketing is one of the best ways to reach your target audience. If you need help building, executing and maintaining an email marketing strategy that works – this eBook is for you. It provides 10 fact based tips on managing a successful email marketing strategy.
Need some inspiration for your content marketing campaigns? Here are 75 different ideas to inspire your next creation. Each idea is different from the next – and they pull from traditional and modern marketing concepts, so there’s something for everyone.
This four part book teaches the ABC’s of blogging. Whether you need to develop your niche, learn the software associated with blogging, need help writing engaging posts or need some direction promoting your blog – this eBook covers it all. Beginner bloggers, or even those who have been blogging for a little bit, can benefit from the processes outlined in this book.
Inbound Marketing eBooks
If you need one more reason to jump on the inbound marketing bandwagon, read this eBook. It covers everything from how to construct inbound marketing campaigns to marketing automation to calculating benchmarks. This guide is a one stop resource for executives interested in developing an inbound marketing strategy, but not sure where to start.
PPC, or pay-per-click advertising, is one of the best ways to earn your business exposure on the web. Reading this eBook will help you learn the in’s and out’s of pay-per-click advertising and how to make it work to benefit your business. Whether your brand could benefit from paid search ads, remarketing ads, or would not benefit from PPC at all – this book tells all.
Online branding has evolved over the years. Download this free eBook to understand how branding has changed in 2018 and how to cater your branding strategy for best results. Follow the step-by-step processes for creating a cohesive brand strategy, putting that strategy into motion and monitoring it for best results.
This eBook addresses the fact that using social media for branding purposes is old news. Instead, teaches you step-by-step how to maximize lead generation efforts through social media. It specifically covers tactics for Facebook, Twitter, LinkedIn, Google+ and Slideshare.
Moz provides a suite of helpful SEO tracking and improvement tools, as well as resources for better understanding SEO itself. This digital marketing ebook provides a great starting place if you’re just jumping into search engine optimization for the first time. You’ll learn about the basics of SEO, how search engines work, keywords, the importance of links, and commonly-used SEO terms. Not only is this ebook free, but it’s also ungated, which means you can simply bookmark this page and return to it at any time.
11. Advanced Technical SEO: A Complete Guide
If you feel pretty comfortable with the basics of search engine optimization, then Advanced Technical SEO A Complete Guide is a good next step. This digital marketing ebook by Search Engine Journal and Deep Crawl takes a deeper dive into the technical side of SEO, including the impacts of sitemaps, URL structure, web hosting, robots.txt, 404 errors and more. Before you get into this digital marketing ebook, be sure you have a good grasp on SEO basics, like keywords, how Google works, and how websites are constructed and supported.
This marketing eBook by tone.co.uk covers five topics: keyword targeting, website targeting, social media integration, content creation, and link building. The information is fairly useful and the eBook is designed well. The read also has some interesting insights, most memorably a section about the crowdsourced machine learning system that Google uses for SEO. The book says that Google employs 5,000 real people as ‘Search Quality Raters,’ which analyze websites and fill out questionnaires regarding the usability and perceived safety of using the site. This seems to be true, and explains how Google is overcoming old efforts to trick their search algorithm.
If you didn’t plan on reading any of the marketing eBooks in this list, this one might be able to give you a light gloss over all parts of SEO. The table of contents can point you towards a page which intros the topic and points you in the right direction figure out more about the topic. If you’re looking for a brief, but helpful overview of SEO, this is a must-read. It’s a short marketing eBook that acts as an SEO directory for you to reference as you build your strategy.
This is not an actual marketing eBook (as there’s no download required), however it’s a very long webpage packed with a lot of information. If you’re selling online, you could probably get a lot out of this. SEO for e-commerce sites is an entirely different animal, so these tips can help you better understand best practices. The page gives some good information on how to find keywords by analyzing pre-existing e-commerce pathways.
This marketing eBook from TemplateMonster covers the basics of long-tail keywords, why you should use them for SEO, how to integrate them into as many parts of your site as possible. It also talks about why it’s easier to form your content around niches, and why that makes it easier to compete.
New Additions for 2020
The digital marketing ebook is made to give you a full overview of what you need to know to get your site to rank well on Google. You’ll learn about SEO and keywords as well as content, links, and the latest trends in digital marketing. This ebook is easy to get through, with strategies that are easy to apply. Some basic knowledge of SEO and web construction will be helpful, but not required.
Facebook ads have only become more sophisticated and more powerful over the years. The level of targeting available through Facebook ads is part of what makes them so effective. However, this takes some time to learn. AdEspresso’s digital marketing ebook will give you a good introduction to Facebook ads so you can start to build your own strategy, find your audience, construct the right budget, and start getting leads through Facebook.
Social media continues to grow and change every year. As it grows, it becomes a bigger and bigger part of the marketing mix. This digital marketing ebook gives you an inside look at the most recent trends in social media marketing. 34 experts across a diverse array of platforms weigh in with their experiences, and offer new and experienced users alike valuable insights.
This is article is a great place to start, but don’t stop here. There are tons of other marketing eBooks out there. Whether you are learning about digital marketing for the first time or you are staying up-to-date on the latest trends, ebooks are a great way to do it. Keep exploring and you can be at the top of your field.