Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are a great primer on a variety of topics that might be new to you. Even if you know everything about digital marketing, these marketing eBooks could be a reminder of some forgotten tactics, or introduction to small improvements you can make.
Each of these eBook holds its own advantage, and branches out into topics that might overlap with other aspects of marketing, making you a more savvy marketer.
Content Marketing eBooks
If you’re ready to get the ball rolling on content marketing for your business, this is a great place to start. This eBook breaks down how to use social data to construct a successful content marketing strategy. An easy read, you’ll quickly discover how to cut through the clutter on the Internet and make your brand stand out through content marketing.
With more than 80 pages of industry standards and actionable ideas for building a successful web presence, this guide will leave you with a brand new outlook on how to market to your future customers and how to turn your website into an effective sales machine. This eBook is truly the ultimate guide to website development. It covers the benefits of a good website, the in’s and out’s of setting one up, publishing and promoting a website, as well as tracking its effectiveness and learning how to make money off of it.
Email marketing is one of the best ways to reach your target audience. If you need help building, executing and maintaining an email marketing strategy that works – this eBook is for you. It provides 10 fact based tips on managing a successful email marketing strategy.
Need some inspiration for your content marketing campaigns? Here are 75 different ideas to inspire your next creation. Each idea is different from the next – and they pull from traditional and modern marketing concepts, so there’s something for everyone.
This four part book teaches the ABC’s of blogging. Whether you need to develop your niche, learn the software associated with blogging, need help writing engaging posts or need some direction promoting your blog – this eBook covers it all. Beginner bloggers, or even those who have been blogging for a little bit, can benefit from the processes outlined in this book.
Inbound Marketing eBooks
If you need one more reason to jump on the inbound marketing bandwagon, read this eBook. It covers everything from how to construct inbound marketing campaigns to marketing automation to calculating benchmarks. This guide is a one stop resource for executives interested in developing an inbound marketing strategy, but not sure where to start.
PPC, or pay-per-click advertising, is one of the best ways to earn your business exposure on the web. Reading this eBook will help you learn the in’s and out’s of pay-per-click advertising and how to make it work to benefit your business. Whether your brand could benefit from paid search ads, remarketing ads, or would not benefit from PPC at all – this book tells all.
Online branding has evolved over the years. Download this free eBook to understand how branding has changed in 2018 and how to cater your branding strategy for best results. Follow the step-by-step processes for creating a cohesive brand strategy, putting that strategy into motion and monitoring it for best results.
This eBook addresses the fact that using social media for branding purposes is old news. Instead, teaches you step-by-step how to maximize lead generation efforts through social media. It specifically covers tactics for Facebook, Twitter, LinkedIn, Google+ and Slideshare.
This marketing eBook from TemplateMonster covers the basics of long-tail keywords, why you should use them for SEO, how to integrate them into as many parts of your site as possible. It also talks about why it’s easier to form your content around niches, and why that makes it easier to compete.
This technical SEO eBook by Rubén Martínez is surprisingly in-depth for a free eBook release. It’s 81 pages long, and boasts a 3-page table of contents. That could seem like an intimidating read, but the detailed table of contents means that it can work well as a reference manual rather than a long technical read. This in-depth marketing eBook would be completely worth printing out and keeping on hand for digital marketers or web developers who want to design with a consciousness for SEO. Having cohesive SEO practices in place throughout all of your departments is what helps build a strong SEO strategy long-term.
This marketing eBook by tone.co.uk covers five topics: keyword targeting, website targeting, social media integration, content creation, and link building. The information is fairly useful and the eBook is designed well. The read also has some interesting insights, most memorably a section about the crowdsourced machine learning system that Google uses for SEO. The book says that Google employs 5,000 real people as ‘Search Quality Raters,’ which analyze websites and fill out questionnaires regarding the usability and perceived safety of using the site. This seems to be true, and explains how Google is overcoming old efforts to trick their search algorithm.
If you didn’t plan on reading any of the marketing eBooks in this list, this one might be able to give you a light gloss over all parts of SEO. The table of contents can point you towards a page which intros the topic and points you in the right direction figure out more about the topic. If you’re looking for a brief, but helpful overview of SEO, this is a must-read. It’s a short marketing eBook that acts as an SEO directory for you to reference as you build your strategy.
This is not an actual marketing eBook (as there’s no download required), however it’s a very long webpage packed with a lot of information. If you’re selling online, you could probably get a lot out of this. SEO for e-commerce sites is an entirely different animal, so these tips can help you better understand best practices. The page gives some good information on how to find keywords by analyzing pre-existing e-commerce pathways.
15. The Advanced Guide to SEO: The Most Extensive and Detailed Guide of Advanced SEO Techniques That Exists Today
The full title of this marketing eBook, like everything Neil Patel does, is very long and drawn-out. Still, everything in this eBook is extremely helpful information. Neil Patel and Sujan Patel made all of this content very easy to read, and packed with visuals. If you want a good eBook to have on hand for your entire team, downloading this eBook is a must.
This is article is a great place to start, but don’t stop here. There are tons of other marketing eBooks out there. Feel free to leave a comment below if you know of other marketing eBooks that are well-written and helpful for savvy digital marketers.