When I talk to clients about digital marketing strategy, I like to refer to the inbound marketing methodology, because I think it makes it really clear what we need to do and why we need do it. At Web Ascender, anything we do as part of a digital marketing strategy, we do with one of the following goals in mind:…
The power of today’s email marketing is derived from the use of what some call drip marketing campaigns or email automation. You build your email marketing campaign one time, and then use it on an ongoing basis to reengage and nurture leads and customers. And because these emails are automatically triggered, they’re not resource intensive. With drip email campaigns you are in…
Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role effective banner ads can…
Blogging is a key component of any inbound marketing strategy. It’s a driver of organic traffic, which leads to more conversions and new customers for your business. But how exactly does blogging affect your business? That’s what we’re here to answer. Blogging Drives Traffic to Your Website On average, B2B marketers that use blogs receive 67% more leads than those…
Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to…
Have you heard of inbound marketing? By now you surely must have, and you probably have an idea of how it works. Maybe you’ve even decided to start implementing inbound marketing for your business. Even with an understanding of what inbound marketing is and how it works, it can be overwhelming to create and execute an inbound marketing strategy. This…
Webinars are a great way to engage your audience by fostering interaction, providing education and offering exclusive information and resources. Holding a webinar also opens the door for valuable feedback from your audience, which will help you better serve them in the future. One of the cheapest and easiest ways to conduct a webinar is through Google Hangouts, and we’re…
While channel partners (a partner company and/or value added reseller) do not necessarily create an automatic demand, using them to market your software product offers numerous benefits, including a powerful ability to drive growth, when done right. That’s why we’ve outlined a few key things to focus on in order to successfully use channel partners to market your software product. 1. Approach the…
Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a…
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your…