With ever-increasing importance being placed on SEO (Search Engine Optimization), a lot of time is spent designing websites around search algorithms. Though SEO is important, its importance should not eclipse that of the user experience. Quality SEO and an intuitive user experience work together to bring users in and keep them engaged. While you may get many website visits via…
Have you ever watched a prospect use your website? Likely, the answer is “no” (if you have, great job!). Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so…
When it comes to the content on your website, what you say can be just as influential as how you say it. Your text is written and the message is ready to be published, but what fonts will best compliment your brand? Just like graphics, photos, and color palettes, the typography on your site can be used to convey tone…
Popups, when created correctly with your target audience in mind, can be a great option for converting leads on your website. There are a variety of ways that you can make popups for your website. One WordPress plugin that we love and use regularly is Popup Maker. Here’s a overview of how to use Popup Maker to create lead-converting popups…
Page building WordPress plugins, like Visual Composer, make it easy to add and style content on a site. Coders and non-coders alike can go to any page and drag and drop rows, add columns, and change the page layout using these tools. The ability to create a unique layout for every page might work for some sites, but what if you…
Incorporating icons into your website design is a great way to add some personality and enhance understanding for your users. However, unless you are an artist or graphic designer, creating your own website icons probably isn’t an option. Luckily, there are tons of free website icon resources available online. Before we share some of our favorites with you, let’s first…
Using images with your web content can increase engagement, boost page views, and create an emotional connection with users. With so many resources for photos and icons, there’s no reason not to include them on your site. Whether you use your own or grab them from a stock, make sure images are adding the most value to your site by…
Just starting to learn about graphic design or typography? Working with a designer and want to sound really smart? Trying to polish your website design? Then this blog post is for you! I’ll outline the basics of typography for web designers that you can use to build a cohesive brand identity in web. Serif and Sans-serif Fonts Let’s start off…
Whether you’re a new company designing your first logo or you’re an established brand looking to create a logo to help you re-brand, you need to keep in mind that not all logos that look good on paper are suited for web. As your web presence becomes increasingly important, having a strong logo to tie your branding together is imperative…
Designing banner ads isn’t easy. You have a limited amount of space, and people are likely to only glance at the ad for a few seconds at most. There are even some misconceptions whether they are even effective for modern marketing. With these constraints in mind, you need to grab their attention and compel them to take action. In this post, we’ll be giving you tips to get you started with designing banner ads and show some examples to illustrate our points.