When looking for a store, restaurant, service or product, most customers turn to Google at some point in their search. Google reviews are a compass for many customers, showing them which businesses have provided positive experiences, and which haven’t. If your business doesn’t have many Google reviews, or your overall rating isn’t where you’d like it to be, customers might…
Forms are an important part of your lead-generating strategy. When building forms in digital marketing, it can also be difficult to strike the right balance between information-gathering and simplicity. Let’s take a look at some form templates and tips to build a better form to increase submission rates. 7 Ways to Build Better Forms and Raise Conversion Rates 1. Assess…
Updating your content can be an easy and effective way to get more traffic, and get more value from what you’ve already created. Every year, it’s a good idea to take a look at your content, see what content has lost traffic, and consider refreshing it. For many businesses, blog posts are an important part of organic traffic generation. With…
As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential to sales conversion. With content to lead customers through each stage—Tofu or top of the funnel, Mofu or middle of the funnel, and Bofu or bottom of the funnel—web visitors…
Landing pages are a critical part of selling products, getting subscriptions, and,ultimately, attracting customers’ attention online. Perfecting your landing pages can mean outperforming competitors, and maximizing conversions and sales. Your landing page copy is a key part of this. Let’s explore some strategies for optimizing persuasive copywriting for landing pages. 8 Persuasive Copywriting Strategies for Better Landing Pages First, what…
Your landing page is often the first page that potential customers see. It’s the first impression that can make or break a conversion. If you want to ensure that your landing page is maximizing its potential, A/B testing is the key. In this guide, we’ll explore A/B testing techniques that will help you fine-tune your landing page for ultimate success….
If you’ve consistently produced content over the past several years, you probably have some content that doesn’t get as much traffic or attention as it used to. Often, this content is useful, informative, and high-quality, but it doesn’t get the interest that it deserves. You may be wondering if you should retire this content, or if it still has value….
As the year draws to a close, it’s a great opportunity to check in with your website and digital goals, and prepare for the new year. Assessing and improving your business website at the end of the year can help ensure that your online presence remains effective, up-to-date, and aligned with your goals. Let’s walk through a year-end website checklist…
The holidays are a great time to ramp up your marketing efforts and grab your customers attention. These fun and festive holiday marketing ideas can help you get into the holiday spirit, while gathering new leads and converting new sales. 53 Holiday Marketing Ideas to Get Festive This Year This collection of holiday marketing ideas can help you create new…
When potential customers enter a search and your website appears high in the search results, you’re more likely to get traffic, clicks, and sales. But winning top spots in search results means outranking your competitors. As more and more people use search engines in their buying decisions, more businesses are entering the digital fray, making competition tougher. The right SEO…
