Website traffic is important for measuring the effectiveness of your website. But it can be difficult to know what to expect. How much traffic should your website get? How do you know? There are a number of factors to consider, including your industry, website history, and your goals. What Does Website Traffic Measure? How much traffic your website gets can…
Users are more concerned about their online privacy than ever before. Data leaks, surveillance threats and dubious marketing techniques have caused many users and governments to ask; what are websites using our data for? Don’t we have a right to know? Many have said yes. This is where your website’s privacy policy comes in. Every website needs a privacy policy….
Inbound marketing focuses on giving the right person the right content at the right time, for the lowest cost. An integral part of this strategy is reducing cost per lead (CPL). Knowing how to calculate and reduce cost per lead ultimately means increasing your ROI. With a wealth of information showing who your customers are and how they find you,…
Search engine optimization (SEO) can be a tough subject. Search engine algorithms change constantly, which means SEO best practices also have to change for your content to be discoverable. Many bloggers, copywriters, and webmasters want to know; which SEO best practices actually make a difference? How much of a difference do they make? And do these strategies still work in…
Your web visitors become leads and customers by following your website’s conversion path. This starts with a curious visitor on an entry page and ends with a customer completing a purchase, requesting a quote, or subscribing to a service. To improve your visitor to lead conversion rate, it’s important to understand the conversion path web visitors take. By tracking data…
Any content you add to your site, from new pages to blog posts to videos and more, will help potential customers find your website. However, the best type of content continually generates traffic, generates strong backlinks to boost your SEO, and increases conversions from visitors to customers or subscribers. This content is considered ‘evergreen;’ it’s continually useful to your audience…
Search engine optimization (SEO)—making your site easy to find on search engine—is determined by many factors. One of the biggest factors is the content (text) on your site. In some cases, you may want to improve SEO, but it’s not possible to actually rewrite the content of your site. The good news is, there are ways to improve your SEO…
Buyer personas, also called marketing personas or customer personas, can help you better understand your customers and reach them more effectively. Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers. Whether you work in a B2C or B2B industry, it is important to understand what your buyers look for and…
An accurate, effective digital marketing budget is a critical asset, and is only becoming more important as time goes on. But what makes your budget accurate and effective? If you’re stumped on how to best allocate your digital marketing budget in 2020, we’ve updated our previous post to provide some insight for the future. Here’s how to allocate your digital…
Landing pages are designed to get your customers’ attention and pull them toward a specific action. But not all landing pages are the same. Who this customer is and what action you want them to take will decide how the page looks and functions. We’ve scoured the internet to bring you lead-converting landing page templates for the most common types…
