Whether you’re a new company designing your first logo or you’re an established brand looking to create a logo to help you re-brand, you need to keep in mind that not all logos that look good on paper are suited for web. As your web presence becomes increasingly important, having a strong logo to tie your branding together is imperative…
Designing banner ads isn’t easy. You have a limited amount of space, and people are likely to only glance at the ad for a few seconds at most. There are even some misconceptions whether they are even effective for modern marketing. With these constraints in mind, you need to grab their attention and compel them to take action. In this post, we’ll be giving you tips to get you started with designing banner ads and show some examples to illustrate our points.
As the social media landscape evolves over time, it becomes increasingly difficult for businesses to keep up. Because of this, social media sites that were once a crucial piece of the puzzle are no longer effective at engaging potential customers in the same way. That’s why it’s important to always evolve your social media marketing strategy to keep relevant and…
When creating a website, it’s easy to make assumptions; you are creating it with your own perspective and experiences in mind. You know what you would do in a given situation, what sort of content you would be most interested in, but what are your users interested in? What works best for them? That’s where these user research techniques come…
What do the terms ‘Web Designer’ and ‘Web Developer’ really mean? Can someone be both? Who should I hire when I’m looking for someone to build my website or custom application? When comparing a web designer and a web developer, it can be confusing to know which is the best fit for your project. Each have a unique set of skills…
Creating design elements in photoshop is a great way to add unique buttons and headers to your web design projects. In this tutorial, we’re going to be making a simple, easy ribbon banner in photoshop. This tutorial is perfect for beginners, but assumes you know the photoshop basics including opening a document, creating layers and duplicating layers. Step 1: Create the…
The hardest part of creating a website can sometimes be coming up with a ‘look.’ You’ve done the research, have the content, created a solid wireframe and now it’s time to dress up the layouts with photos, colors, and type. Whether you’re working on a personal project or a project for a client with no brand standards in place, applying…
It may be because I’ve been doing a bit of research for mortgage companies lately, but I’m going to start with a housing metaphor. Imagine investing in a house. It’s modern and functional, but over the years you start to see the holes. After 3 years, you scrap it and buy a new house. You let it stagnate for another…
WooCommerce for WordPress makes it easy to set up your e-commerce site and start selling your products. Because it’s simple to implement, WooCommerce has become a favorite among developers. With so many installations, it’s no wonder WooCommerce has an abundance of add-ons that can help you customize your online store to match your exact needs. We’ve outlined a few our…
When building a website it’s all in the details. Adding custom fonts, borders and backgrounds can create a cohesive look throughout the site. You can even take your customization a bit further by making these elements color-changing to fit your carefully thought-out color scheme. Making elements color-changing on your website is surprisingly easy using CSS. There are two main parts…
