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Working with Bits and Bytes in Ruby

By | Development |

For one of our projects at Web Ascender we’ve had the interesting challenge of communicating with low-level hardware from our high-level Ruby on Rails application. The application needed to read binary data from UDP packets, convert the data to Ruby numbers, dates and strings, and then send a response. While one might normally reach for a more low-level language like…

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Setting up Jenkins for GitHub, Rails & Rspec

By | Development |

During the development process, it is important to run your web application’s test suite often to avoid any unforeseen issues and to make sure that everything is running smoothly. However, it can be hard to always remember to run the tests as you go, and not to mention, as your test suite gets larger, it takes longer and longer to run. This is…

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Best Practices for Content and Style in DotNetNuke

By | Design |

DotNetNuke is a great platform for managing a website.  It’s easy to add new pages, add new “modules” of functionality (blogs, photo galleries, etc.) and edit the text/html content on your site.  However, for a website of any significant size, sometimes it’s a challenge to make sure all your pages have the same visual style. The “Text/HTML” module in DotNetNuke…

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Show logged in users name in DotNetNuke

By | Development |

The DotNetNuke documentation does not always have everything you need to customize the system. Often times you need to open up DotNetNuke in Visual Studio to review some of the methods that are available to you in the skins / ascx controls. Here is how to show the first name, last name or show the username of the logged in…

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The Long Tail – Marketing Strategy

By | Marketing |

he Long Tail – Why Focusing on the minority can win! “The Long Tail” as you hear it used today is a term coined by Chris Anderson editor of Wired magazine based on the statistics curve called “long-tailed distributions.”  Chris Anderson has brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy.  Imagine you…

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Web Tracking – A Real World Example

By | Marketing |

Last week we finished overhauling our website, www.webascender.com, with a new design and updated content. Our motivation for this began after we looked over our web analytics (website statistics) and realized that many of our visitors were not getting what they wanted out of our website. If our visitors aren’t finding the information they need quickly enough, then most likely…

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