Within your industry, every competitor wants to be the first search result that shows up when customers look for important terms. The way Google ranks these results can be mysterious, but search engine optimization (SEO) experts have figured out a few ways to improve google rankings. Google’s algorithm is always changing, so it’s important to stay up-to-date. We’ve updated this…
Your brand identity accomplishes many things for your business; it tells customers what your business is like, attracts the attention of your target market, and helps customers remember your business. Your brand identity also helps to guide design decisions, like paint colors for your office, the tone and colors of your brochures, the look and feel of your website, and…
Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect SaaS product? To effectively execute your SaaS product launch plan you need to first make sure you have a viable audience. Selling your early adopters on key features and functionality can give you the blueprint for building the best version…
When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up…
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps…
Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to…
Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a…
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your…
One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations. A great way to facilitate these types of referrals and showcase them on your website is through case studies. Case studies are detailed descriptions of a specific product or service you…
Believe it or not, having a business card is still relevant in the world today. While most people stay connected online in some form, that still doesn’t replace the core purpose and need for a business card – to establish an initial connection with the goal of developing a long-term relationship. This relatively inexpensive marketing tool creates opportunities to interact…