Re-branding can be an intimidating process for major businesses that have an established consumer base, especially when those changes involve updates to a company’s logo. Despite the risk of distancing loyal customers, many major companies have undergone successful re-branding throughout the last few decades. However, some logo evolutions include designs that never should have happened. The Arby’s logo is a prime example of…
Finding the perfect image to use for a blog post, newsletter, website design or flyer can pose it’s challenges, especially when the images you want to use are too small for your design. Here I’ve put together some simple tricks you can use to make your images look great and work for whatever project you’re working on. What do…
Building a website is a huge task, which can often take hundreds of hours dedicated to design, content and development. Once the site launches, the difficult task of keeping the site up-to-date begins. While a bulk of the work may be complete, continuing work must be done to ensure the website remains up-to-date with its design, features and technology. Updating…
Have you ever typed into a search box and seen result suggestions appear before your very eyes? It’s pretty handy, right? Sites like Google, Amazon, Ebay, and Apple all use this feature within their website. It’s called “live search” or sometimes “autocomplete.” Today, I’d like to focus on a plugin I recently discovered which adds this functionality to your WordPress…
Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect app? Don’t start with designing and building your application, start with selling it. Why? Here are two scenarios to consider. Scenario 1: Mario has a great idea for a web application that will give plumbers an easy way to track…
At Web Ascender, we have the pleasure of working with a wide range of organizations, from small startups and local non-profits to Fortune 500 and publicly owned companies. While the reasons we love working with our clients are as diverse as our clients themselves, it is always rewarding to work with clients who make a mission of positively impacting their…
Apple’s iPad Tablets are perfect devices for showcasing your product or service offerings in a fun and interactive manner to prospective customers. It can be integrated into your conference booth display or mounted in a kiosk in your office entryway or waiting area. The iPad is well suited as an interactive sales and marketing display for your customers, and its…
The Rails and Ruby communities are huge and highly active. There is a constant flux of new projects, changes and improvements. As with most technological niches, keeping up with the latest Ruby on Rails news can be pretty intimidating. But if you know where to look, you can cut down on a lot of the time you could be spending…
Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. Integrating social media into your…
One of the great benefits of DotNetNuke is the ability to run multiple websites using the same DotNetNuke installation and database. Each website within your DotNetNuke installation is also referred to as a Portal. DotNetNuke can easily run hundreds of Portals on a single install. After DotNetNuke is first setup, there will be a default Portal which is usually used…
